Television

Balaji Telefilms’ ‘Naagin’ is No. 1 show on Hindi GECs

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MUMBAI: Balaji Telefilms’ weekend fiction show Naagin overtook the top five programmes of Hindi general entertainment channels (GECs) in week 48 according to Broadcast Audience Research Council (BARC) India data for Hindi speaking Market (HSM) (U+R) : NCCS All : Prime Time (1800 - 2330 hrs) : 4+ Individuals.

Launched on 1 November on Colors, Naagin has become one of the first weekend shows to have better ratings than weekday shows in the genre, having received the maximum ratings this past week. 

Naagin secured the leadership position on the charts with 19576 (000Sums) followed by Star Plus’ prime time show Saath Nibhaana Saathiya in the second slot with 17293 (000Sums), whereas Zee TV’s Kumkum Bhagya took on the third slot with 13466 (000Sums). Colors’ weekday prime time show Sasural Simar Ka bagged the fourth place with 13466 (000Sums), while Zee Anmol’s Ek Se Bhale Do stood at number five with 12712 (000Sums).

As was earlier reported by Indiantelevision.com, though the concept of Naagin is not new to the audience but the show has been doing exceptionally well for Balaji Telefilms and Colors. The show, which is based on the tale of a snake that changes its form according to will, airs at 8 pm on Saturdays and Sundays.

In its first week, Naagin garnered the maximum ratings. In week 44, the show totted 15,676 (000Sums). Naagin witnessed a rise in ratings in its first day telecast in week 45 with 16,741 (000Sums) while on the second day telecast, it got ratings of 12,761 (000Sums).

In week 46, Colors’ weekend show again witnessed a rise and obtained 15,255 (000Sums) on Saturday, while on Sunday the ratings stood at 14,756 (000Sums).

In week 47, Naagin stood at number two among the top five Hindi GECs programs. On Saturday, the show received 17,305 (000Sums), while its ratings stood at 16,126 (000Sums) on Sunday.

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