Niyo's #SawaalHiNahi campaign targets student travel-banking market

Niyo's #SawaalHiNahi campaign targets student travel-banking market

The campaign champions the Niyo Global Card as a companion for students travelling abroad to study


Mumbai: Niyo, India’s leading banking fintech has unveiled its latest ad campaign, #SawaalHiNahi, marking a significant leap in the realm of "travel banking" by accentuating the pivotal role of the Niyo Global Card for students venturing into international educational pursuits. The campaign boldly seeks to redefine the convenience of having an international travel card like the Niyo Global card with benefits like zero forex charges and airport lounge access. Students planning to study abroad can save up to Rs 1.5L while making heavy international expenses like paying for exams, visas, accommodation, flights etc. using this card.

This brand film extends from Niyo Global’s larger campaign targeted at travellers, which was prominently showcased on Hotstar and Star Sports during the Wimbledon 2023 event. This will also be showcased in the semi-finals and finals of the ongoing US Open on Sony LIV.

This campaign's centrepiece is a compelling video narrative that follows two ambitious students on their educational journey abroad. In the video, the students share an insightful dialogue, emphasising the fact that international education is not solely about the destination; it is equally about the seamlessness of financial support provided by financial products like the Niyo Global Card throughout their academic pursuits.

The Niyo Global Card offers convenience to both students living abroad and their parents living in India. It gives you instantaneous access to funds, zero forex markup on all international spending, and simplified cross-border transactions. The Niyo Global Card transforms the financial landscape for students, freeing them to dedicate their full attention to their scholarly endeavours and spend their money smartly. This card gives them benefits like zero TCS on spending up to INR 7L and helps them improve their credit score too. The Niyo Global Card which comes in both debit and credit card options, is functional in over 150 countries across points of sale, e-commerce platforms, and ATMs, and eliminates financial impediments that could otherwise hinder academic growth. This card also gives free airport lounge access to customers ensuring that at every point, their luxury and convenience are prioritised.

Niyo, co-founder & CEO Vinay Bagri said, "Niyo Global has always been a student’ and their parents’ favourite financial product when they prepare to pursue international education. Studying abroad is an expensive affair, saving on forex charges on each expense alleviates the burden. Thousands of students use the Niyo Global card and save over lacs of rupees by skipping forex charges with this card. With this ad film, we’re reinstating the proposition of the product to bring this convenience to every student pursuing international education.”

The #SawaalHiNahi campaign video encapsulates Niyo Global's unwavering commitment to providing students with a dependable financial ally as they embark on their global educational journey. By unveiling the transformative potential of the Niyo Global Card, Niyo envisions a future where the pursuit of education abroad becomes a tangible and attainable aspiration.

In addition to covering academic expenses, the Niyo Global Card offers a versatile solution to students as a premium urban card for paying application, admission and visa fees, and managing daily expenditures, both domestically and internationally. It empowers card users (students) to seamlessly manage payments for meals, shopping, travel, and various other everyday necessities. Furthermore, these transactions come with the added advantage of earning rewards, enhancing the overall financial experience for card users.