Mumbai: UTV Action, India?s number one Hollywood action channel is all set to kick off the festival with ?Diwali Action Daredevils?. The 20 day festival offers movie buffs a star studded treat of Hollywood?s biggest action blockbusters that await them every night at 8.45pm from 7th to 27th October only on UTV Action.

The power packed package starts with Kung Fu Hustle and includes gripping films like Salt, Angels and Demons, Resident evil ? Afterlife, Karate Kid, Hancock and many more. Adding to the celebrations Diwali Action Daredevils will also feature several new titles like V for Vendetta, The Other Guys, The Cell for the very first time on the channel. Diwali Action Daredevils will be supported by an on air and extensive outdoor campaign comprising of hoardings, bus panels, branded kiosks and ambient branding in multiplexes.

Speaking on this initiative, Arjun Sankalia, Director: International Music & Special Products said "International music has witnessed a huge surge in India and artists like Shakira, Pitbull, Beyonce have become extremely popular across age groups. Our association with Vodafone will provide music aficionados access to new international music and also win some exciting prizes."

Commenting on the festival, Sameer Ganapathy, Business Head, UTV Action said, "UTV Action has always taken the lead in giving viewers access to the best of Hollywood action content. Taking forward the brand proposition, Diwali Action Daredevils adds a punch to the festive fervour with a high energy line up of Hollywood blockbusters and several new titles being showcased for the first time on the channel."
 

Mumbai: Come October the festivities begin; starting with Dusshera which is celebrated to commemorate the triumph of good over evil! With the spirit of the festival in mind, MOVIES NOW has put together a line-up of blockbuster Hollywood films as a celebration of right over wrong; good over evil and are sure to leave you in an inspirational frame of mind! On 6th October, MOVIES NOW has handpicked the best of movies and will be showcasing them back to back, from 9 am - 7 pm, to celebrate Dusshera.

Start your day with the intriguing story of a local sheriff whose son goes missing, and he once again stirs up the calm waters of Lake Placid in search of his son in Lake Placid - 2. Join the sheriff in his quest to save not only his son but the whole town from wrath of the vicious creature plaguing Lake Placid on MOVIES NOW.

Enter the world of mutants as after Lake Placid - 2 follows X-Men! The mega-hit series by Marvel Comics comes to life as super heroes who possess powers strong enough to destroy all fight out with each other in the quest for supremacy. Tune in at 11:45am to catch the nail biting war where each one is equally matched; but as history dictates goodwill always survive the evil to emerge victorious!

Following this action-adventure, MOVIES NOW brings the fantasy-adventure film, Eragon. This epic movie, based on the best-selling novel, centers around a young man named Eragon whose destiny is revealed with the help of a dragon. Eragon, a Dragon Rider, is swept into a world of magic and power, discovering that he alone has the power to save or destroy an Empire. Tune into MOVIES NOW at 2 pm to catch this fantasy-adventure.
Next up is The Day the Earth Stood Still where an alien lands and warns the people of Earth that they must live peacefully or be destroyed as danger to other planets. To catch this sci-fi story unfold, tune into MOVIES NOW at 4.15 PM.

MOVIES NOW concludes the festival with Arnold?s smashing hit film, Collateral Damage. Watch the heart wrenching story of a brave fire fighter, who loses his family in a stray terrorist attack, and promises to avenge the death of loved ones and put an end to the fear of terrorists for the other citizens!

Victory over evil is powered by TVS Apache in association with Standard Chartered Bank.

This Dusshera tune into MOVIES NOW and celebrate victory of good over evil starting 9am to 7pm!

Mumbai: Star Movies, India‘s leading English movie channel, brings the third series of the popular dance movie franchise, STEP UP! And this time the grooving and shaking is like never before. The very best in entertainment and the biggest premier of the month arrives at your home with STEP Up, on July 23rd at 9 pm only on Star Movies. Pulsating with dazzling choreography and high-energy chart topping music by some of today‘s hottest artists, that is made even more incredible when viewed in ASLI HD, only on STAR Movies.
Step Up 3 is the first dance film which was entirely shot using 3D technology, which made it an innovative third installment in the popular Step Up franchise.

The story centers on a pair of gritty street dance squads facing off in the World Jam, a high-stakes showdown that is the hip-hop Olympics. The lead cast includes two couples - Moose and Camille (Adam G. Sevani and Alyson Stoner, from Step Up and Step Up 2 respectively), and new characters Luke and Natalie (Rick Malambri and Sharni Vinson).

New York‘s intense street dancing underground comes alive when this tight knit group of street dancers (Malambri, Vinson) team up with Moose (Sevani) and find themselves pitted against the world‘s best hip hop dancers in a gravity defying dance exhibition battle that will change their lives forever. Filmed on location in New York City, Step Up 3 will make everyone in your house want to get up and groove.

John Chu, who made his directorial debut with Step up 2: The Streets, again captures the energy and athletic feats of street dancing in eye-popping action with a talented cast of actors who defy gravity with their hip- hop moves in Step Up 3. Featuring multiple dance styles in addition to hip hop, and including ballet, tap dance and tango; there‘s a wild, animalistic joy to the dancing that‘s irresistible and the talented cast makes it look easy.
The soundtrack for Step Up 3 features chart-topping music by today‘s hottest artists including Flo Rida featuring David Guetta, Trey Songz, Roscoe Dash & T-Pain, Laza Morgan and Wisin y Yandel.

The Movie of the Month, on Star Movies is programmed to bring the biggest premiers every month for its viewers. With the ‘Step Up 3‘ this month, Star Movies promises to provide a memorable experience for all families to spend quality time watching a great Hollywood title together.