General Elections 2019

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TV records 7% hike in political ad insertions in March 2019

With general elections officially beginning today, TAM AdEx’s latest data set reveals the political ad insertions made by political parties across various traditional media. As per the data shared for 1 to 30 March 2019, the political ad insertions made on television saw a rise of 7 per cent as...

MAM Marketing MAM
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BJP tops political advertisers chart on Google; Congress ranked 6th

Ahead of the general elections 2019, BJP has topped the list of political advertisers on Google. It has recorded an advertisement spent share of around 32 per cent.

Specials Elections 2019
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Facebook takes down 700 fake pages ahead of elections

Social media network Facebook, in its first big crackdown ahead of the Lok Sabha polls, has taken down around 700 pages associated with various political parties in India. The global giant cited “coordinated inauthentic behaviour” for removing the pages over four separate takedowns.

iWorld Social Media
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TV sees 53% dip in political ad insertions as compared to 2014: TAM AdEx

For almost three decades, TV has remained the preferred choice for political parties to advertise during the poll seasons, given its mass outreach. However, despite leading the charts in terms of ad insertions made on any traditional medium, TV has seen an indexed dip of 83 per cent in ad...

Television TV Channels Viewership
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Digital agency execs approve stricter social media control for upcoming general election

Digital media has taken the world by storm. The last elections of the two biggest democracies of the world – India and the US – showed the power of efficient digital campaigns in political battles. However, as easy as it is to use social media platforms for campaigning, it is equally capable of...

MAM Media and Advertising Digital Agencies

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