MAM
Report on Shemaroo

8% indexed rise in political ad insertions on TV during election season

90 per cent of political ads were inserted on TV during Jan-May'19

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/20/adEX.jpg?itok=AdOnYMQC

MUMBAI: Political discourse in India, especially for the past two elections, has been heavily dominated by media and advertisements. During the election season, political parties remain active across channels to attract voters.

While digital played a key role in each political party’s marketing strategy this year, a latest TAM AdEx report shows that an equal emphasis was paid to television as well. An indexed growth of 8 per cent in terms of ad insertions by political parties was recorded in the period between January and May 2019 as compared to the same period in 2014.

The April-May period, which is when the voting occurred, remained the crucial time for political advertisers. 90 per cent of political ads were inserted on TV during this period in 2019. The number was 80 per cent in 2014. Compared to May'14, there was a three-fold rise in the insertions of political ads in May'19.

Radio also saw a similar trend with 17 per cent indexed growth in ad insertions during Jan-May’19, as compared to the same period during the previous general elections. Although a drop in political ads was seen in the print medium in the same period in 2019 compared to 2014, May'19 witnessed 77 per cent growth in ad insertions of political ads as compared to May'14.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/23/bhavani_devi.jpg?itok=Z_Xbwmex
Rin celebrates India's first Olympic fencer in its latest TVC

Mumbai: Rin, one of the oldest detergent brands from the house of Hindustan Unilever has unveiled its latest commercial celebrating the rise of India’s first woman fencing champion, C.A. Bhavani Devi. Earlier in March, Devi scripted history by becoming the first-ever Indian fencer to qualify for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/amit-kumar.jpg?itok=cbKHAJvY
Symphony Ltd. announces Amit Kumar as new ED and Group CEO

Symphony Limited on Tuesday announced the appointment of Amit Kumar as executive director (ED) and Group chief executive officer (CEO) of the Company, effective 2 August.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624365927835.jpg?itok=OC3gO67u
Gaurav Dudeja promoted to executive VP and head of Leo Burnett Orchard

New Delhi: Leo Burnett Orchard on Tuesday promoted Gaurav Dudeja as executive vice president and head of Leo Burnett Orchard and appointed Pravin Sutar as head of creative. Both Dudeja and Sutar will now lead the national mandate for Leo Burnett Orchard and will report to South Asia Leo Burnett,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624349550626.jpg?itok=QUtoNIEo
Amit Wadhwa promoted to CEO at dentsu Creative India

New Delhi: On the back of its global organisational redesign, dentsu international on Tuesday created a new structure for its creative service line in India. The restructuring will bring together some of India’s best agencies along with their digital & PR capabilities - all from the house of...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624349392545.jpg?itok=pVamS7jo
Golin elevates Shouvik Prasanna Mukherjee to CCO, Asia Pacific

New Delhi: Interpublic Group agency Golin has promoted Shouvik Prasanna Mukherjee chief creative officer, Asia Pacific.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624348750507.jpg?itok=eNRGjI4-
Supercell announces Kartik Aaryan as Brawl Stars brand ambassador

Mumbai: Supercell has roped in Bollywood heartthrob Kartik Aaryan as brand ambassador for its mobile game, Brawl Stars. Aaryan also stars in the game’s new #AlagSaAction promotional campaign. The #AlagSaAction campaign exemplifies the unique take on multiplayer action that has seen Brawl Stars’...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624347539333.jpg?itok=r96ssZQc
RepIndia appoints Purnima Bali as creative director

New Delhi: RepIndia on Tuesday appointed Purnima Bali as creative director. She will be tasked with leading the creative endeavour at RepIndia, and further grow the creative business across Delhi, Bengaluru, and Mumbai. Bali was previously working as the associate creative director at Interactive...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/lgbtq_rights.jpg?itok=4PDUcHvk
Pride without Prejudice? Where do Indian brands stand on LGBTQ+ representation

Consumers today are less tolerant of brands that don’t take positions on emerging social issues. In the changing world scenario, consumers lean more towards brands that are open and transparent with their views.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/kantar-800.jpg?itok=-14wvfQv
Amazon, Apple emerge as most valuable global brands 2021: Kantar

New Delhi: Multinational giant Amazon consolidated its position as the world’s most valuable brand, growing 64 per cent to $ 684 billion, Kantar said in its latest BrandZTM Most Valuable Global Brands 2021 ranking released on Monday. Amazon’s brand value grew by almost $268 billion this year and it...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required