Conventional, customary, commonplace...
He talks of a "marketing meltdown" in the country. FMCGs are his real targets.
Lintas' media division comprises three arms - Initiative Media, Interactions and the newest baby
They tout themselves as the best marketers to the rural consumer having had a gargantuan experie
The media business on an average has been growing at about 10 per cent per annum.
FMCG major Levis and music publication Rock Street Journal (RSJ) have announced major marketing initiatives for the s
switch
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