MAM
Report on Shemaroo

Pulse leverages World Compliment Day to praise brands on social media The campaign has been conceptualized by FoxyMoron

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/03/01/3.jpg?itok=9vFdsRgQ

Mumbai, 1st March 2021: On World Compliment Day, FoxyMoron (part of the Zoo Media network) partners with Pass Pass Pulse to compliment brands who are leveraging social media to engage with consumers in the most appealing manner. Through a series of smartly curated messages, the confectionery brand applauds companies like Zomato, Swiggy, Coca Cola, Fevicol, Hershey’s Netflix India, McDonalds, Burger King, Tinder, Parle, etc. in the brand’s well known witty brand language. 

2020 has brought about a massive change in our approach and appreciation towards the people and the brands we surround ourselves with. In this brilliantly executed campaign, FoxyMoron has leveraged this crucial insight and crafted individual messages for various brands. In its second leg of the campaign, Pulse leverages social media platforms like Instagram, Facebook, and Twitter to spread love and friendship. The creatives have been strategised by FoxyMoron and use interesting puns, humour, and good-natured wit to not only appreciate the good work of these companies but also to generate targeted brand conversations.  

Below are some of the compliments shared across. You can view the rest of the compliments on Pulse’s social media handles (Instagram and Twitter).

Swiggy India 

Tinder India

McDonald’s India

Speaking on the campaign, Prachi Bali, National Head Client Partnerships and Business Head, FoxyMoron said, “Creating positive impact and meaningful engagement is at the heart of every social media strategy. Thankfully, social platforms too have evolved to appreciate and interact in these genuine brand conversations that create a lasting impression on the consumers. Through the campaign designed for Pulse, we wanted to not only express our recognition of good work but also promote positive fun banter amongst brands. We believe our objective of carefully designing messages that match not only Pulse’s but also the intended brand’s personality, will create space for some interesting conversations. ” 

Mr. Arvind Kumar, Joint General Manager Marketing, DS Confectionery Products Ltd. says, “FoxyMoron has managed to smartly nail the objective of the campaign with our brand attributes. 2020 has been a year of reflections and the strategy to compliment brands who are truly doing good work to create meaningful conversations was clever and astute. We witnessed great success last year and we are looking forward to the kind of noise and positive engagement that we create this year as well. ” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619075136291.jpg?itok=kl3ExQnh
Akhil Almeida is new head of marketing at Aegon Life

MUMBAI: Digital life insurance company Aegon Life has onboarded Akhil Almeida as its head of marketing. In this role, Almeida will be responsible for heading the company's branding, communication, and other digital marketing functions.  Almeida has more than 16 years of experience in various...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619071031749_2.jpg?itok=UsRFdJaE
Pankaj Gupta joins Coinbase from Google Pay

NEW DELHI: In an attempt to build a strong team from scratch, American cryptocurrency exchange company Coinbase has appointed Pankaj Gupta as its vice president - engineering and site lead for India. Before joining Coinbase, Gupta was leading Google Pay Engineering in APAC.  To expand its...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619070902751.jpg?itok=HDjT6uLy
Sanchita Roy takes over as head of strategy at Havas Media Group India

Mumbai: Havas Media Group India has strengthened its leadership team with Sanchita Roy taking over as head of strategy on Thursday. Roy had joined the group as head of west to manage the overall Mumbai operations in 2020 and carries over 19 years of experience in media planning and strategy.  In...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/herbalife_nutrition.jpg?itok=Y9FQ_jxE
IPL 2021: Herbalife Nutrition partners with Royal Challengers Bangalore

MUMBAI: Herbalife Nutrition is now the official nutrition partner to Royal Challengers Bangalore (RCB) for the 2021 season of the India Premier League. The global nutrition brand is known for fueling the performance of several sporting teams and athletes globally and this association reflects the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/vineeta_singh-kaushik_mukherjee.jpg?itok=MVA5fqhp
From the verge of closing shop, SUGAR Cosmetics delivers 49X returns to investor

MUMBAI: How many people know that the now cult-favourite beauty brand of Gen Z and millennials, SUGAR was once on the verge of shutting shop due to lack of funding? The direct-to-consumer SUGAR Cosmetics founded in 2015 by IIM Ahmedabad alumni Vineeta Singh and Kaushik Mukherjee is one of the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_153715_800_x_800_pixel.jpg?itok=Z45_2cVb
Panasonic India forms new strategic business division - Spatial Solutions

NEW DELHI: Panasonic India has unveiled its new Spatial Solution Division, a move to expand the company's strong presence in the smart home solutions market. The Japanese electronics giant has also promoted Dinesh Agarwal as the new joint managing director of Panasonic Life Solutions.  In this new...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_140427_800_x_800_pixel.jpg?itok=8nNu0MaV
Madison Media wins 23 new businesses in FY 2020-21

Mumbai: Madison Media has created a record by winning 23 new accounts in a financial year, the agency said in a press statement. Amidst the nationwide lockdown and work-from-home, the new business wins amounted to a billing of $211 million as per Convergence New Business Report published in March...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_132611_800_x_800_pixel.jpg?itok=tcsOlDNn
Washington Sundar signs on as Anker brand ambassador

MUMBAI: Chinese electronics company Anker has roped in Washington Sundar as its brand ambassador. From now, Sundar will helm all major campaigns for the brand across media platforms. The cricketer is also expected to appear in his first promotional TVC for the brand very soon.  The partnership...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required