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Lifestyle retailers ride on festive cheer, but will it last?

NEW DELHI: Businesses across varied sectors are trying their best to beat the lockdown blues altogether after months of economic slowdown. Apparel and lifestyle retailers have some cause for cheer as the sector is showing signs of revival. The players are banking on the festive season to revive...

MAM Marketing MAM
Shifting consumer communication strategies by brands during COVID-19

MUMBAI: The COVID-19 pandemic has created an unprecedented situation for everyone around the globe. As far as brands and marketers are concerned, they are unsure of what they should be communicating to consumers. Though there is no fixed strategy, companies are coping in different ways. Follow...

MAM Marketing Brands
fbb celebrated world shorts day with Rapper Chandan Shetty in Bengaluru

fbb, the fashion destination at Future Group, is back again this year with World Shorts Day on 21st April.

MAM Marketing MAM
fbb fashion brand Buffalo hits 40-year milestone

Celebrating its 40-year milestone, fbb’s fashion brand Buffalo has created a nostalgic campaign, ‘Setting You Free’, featuring brand ambassador Varun Dhawan.

MAM Media and Advertising Ad Campaigns
fbb and India’s Original Gully Boy ‘Naezy’ Rap #INDIA Ka Style Anthem

India is a country that is rich in diversity be it through culture, tradition, art, food and most importantly fashion.

MAM Marketing MAM

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