Farhan Akhtar

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Apollo Munich gets Farhan Akhtar to promote health wallet plan

Apollo Munich Health Insurance has rolled out a new ad campaign to highlight the unique benefits of its health wallet plan. Health Wallet is a next-gen health insurance plan that not only addresses the current needs of the customers by paying for their hospitalisation but also covers their OPD...

MAM Marketing MAM
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1700 films received on ending violence against women film contest

NEW DELHI: Around 1700 entries from over 600 colleges have come in response to a campaign launchged earlier this year for two-minute films on generating debate and promote positive change in cultural and social norms around the value of women in India. The campaign ‘#BasAbBahutHogaya – Enough is...

Movies Hindi
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Content is supreme, lyrics are vital, says Farhan Akhtar at NDTV conclave

MUMBAI: "If the story is not good, then no matter where you shoot the film it doesn't matter. Content has to be supreme. There was a time when music became more important than lyrics. Audience would not even remember the lyrics. That is changing now. The thought that if you have one hit number in...

Specials Promonet feature
NGC's Swati Mohan says local production rises to 15%

NEW DELHI: The real-life documentary channel National Geographic has claimed a 400 per cent growth in its engagement with Indian viewers over the past few years, even as its local productions have risen from 10 to 15 per cent of its total programming. National Geographic and Fox Networks Group,...

Television TV Channels Factual
Amazon India head Nitesh Kripalani’s amazing growth recipe

MUMBAI: Nitesh Kripalani is pleased as punch. The former Sony Pictures executive and current Amazon Prime director & country head is on the threshold of unleashing the streaming service’s first Indian original with, voila, all of only 10 episodes on 10 July across 200 countries.

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