Piramal Realty ropes in Farhan Akhtar as new brand ambassador

Mumbai: Piramal Realty, the real estate arm of Piramal Group, has announced Farhan Akhtar as its new brand ambassador. 

The Bollywood actor and filmmaker has joined Rahul Dravid to be the face of Piramal Realty’s portfolio of projects in the Mumbai metropolitan region. As part of the new campaign, Akhtar will be positioned as an experienced ambassador to the brand and demonstrate Piramal Realty's vision of designing high-quality projects that will add value to the lives of its residents.

"The new campaign will be amplified through a 360-degree marketing approach covering outdoor, social media, print, digital, and physical avenues of promotion that are in the pipeline to enhance the association between Farhan Akhtar, Rahul Dravid and Piramal Realty," said the brand in a statement.

“Farhan embodies the authenticity and drive for excellence that aligns with our values. His unique personality resonates with our ethos, which makes him a perfect fit for us," said Piramal Realty COO Gaurav Sawhney. "As an organisation, we are committed to providing exceptional and unmatched experiences that match changing consumer preferences, and we are confident that our association with Farhan will enrich our efforts to add more value to our customers.”

“Through this association with Piramal Realty, we are bringing to life the essence of creating and celebrating those unforgettable experiences with our families and loved ones that will last a lifetime," said Farhan Akhtar on the brand association.