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Customer centricity is our single biggest USP, says Fantasy Akhada's founder SK Jha

In the fast-growing world of gaming there are several players in Fantasy sports. Fantasy platform Fantasy Akhada, while being a late entrant, says that it has managed excellent growth. Backed by popular cricket commentator Harsha Bhogle, the company says that it is an initiative of hard-core sports...

iWorld Over The Top Services
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Ali Fazal & goons abduct Harsha Bhogle in Fantasy Akhada’s new IPL campaign

Mumbai: With a host of fantasy cricket platforms heating up the battle in lead up to the 15th edition of the Indian Premier League (IPL), homegrown fantasy sports platform Fantasy Akhada kick-started its IPL 2022 push with a 360-degree campaign titled #KhelTumharaAkhadaHumara. The quirky brand...

MAM Media and Advertising Ad Campaigns
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My11Circle joins Lucknow IPL Team as official Title Sponsor

Mumbai: Games24x7’s fantasy sports platform, My11Circle has signed up with RP-Sanjiv Goenka group’s newly announced Lucknow franchise as the official title sponsor. The three-year deal will see the My11Circle logo featured on the Lucknow team jersey, as it begins its IPL journey this year.

MAM Marketing Brands
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GUEST COLUMN: The future of Fantasy Sports Market in India

India has been a sports-loving nation. With Cricket, Football, and Kabaddi as the most sought-after sports, we’ve got thousands across the country who’d swear on their love for a good game. This has been one of the reasons for the emergence of fantasy sports in India. It gives the sports...

iWorld Over The Top Services
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Dream11 & Puma team up for first athleisure collection

KOLKATA: Fantasy sports platform Dream11 has joined forces with the global sports brand Puma to launch its first athleisure collection in India. The two sporting powerhouses have co-created an exclusive range under the label – PumaxDream11. The merchandise assortment includes t-shirts, flip-flops...

MAM Marketing Brands