Mumbai: Disney XD has introduced a first-of-its-kind, three dimensional remote controlled model of Disney XD?s lead character Kick Buttowski - Suburban Daredevil as part of its consumer outreach programme in select markets across the country. A team comprising the best-in-class minds in design and robotics --- graduates from National Institute of Design (NID) and robotics students from Indian Institute of Technology (IIT) Powai, have created this unique model under the supervision of Disney?s creative team. Their unique creation ? a remote controlled life size model of Kick Buttowski on a skateboard is making appearances at malls across 10 cities in the next few weeks.

?Interactive experiences that connect with kids and families at multiple-levels have always been the centerpiece of our marketing activities. This first-of-its-kind innovation complements our recently launched language feeds in Marathi and Bengali which is a first for a kid?s channel,? said Bikram Duggal, Director Marketing, Walt Disney Television International India.

?Our consumer campaign with the moving Kick Buttowski and popular action superhero Spiderman on the back of a strong content push is already showing an upswing in the reach and GRPS of Disney XD in Hindi Speaking Markets (HSM),? he added.

This life like model skates unaided by itself towards kids, catching them by surprise and giving them a true Disney XD ?moment? of action comedy and adventure, all at once. The 3D model grooves to the music from the series soundtrack and has been worth catching at malls across the country.

The marketing team at Disney wanted to create a truly unique, memorable and world class experience of Disney XD for kids. The NID and IIT graduates were tasked to bring alive Kick Buttowski in the form of a life-sized action figure, keeping in mind his persona and physical traits, and add some fun and surprise element for kids and their families. This element of surprise gave birth to the idea of making him move around in the mall atrium and follow kids. This was made possible through the inputs of robotics students from IIT Powai who worked to attach a special motor with a remote control allowing Kick to tail kids around him on his skateboard.

Disney XD continues its prolific run as a leader in the South markets and has shown increasing traction in the Hindi Speaking Markets (HSM). The first channel to launch a six language feed, Disney XD recently announced the launch of Bengali and Marathi feeds to consolidate its presence in the north markets.

Mumbai: Disney Channel, India?s #1 entertainment destination for kids and their families swept the competition with an exceptional rating performance this week powered by the premiere of the highly anticipated Disney Channel Original Movie Phineas and Ferb: Across the 2nd Dimension.

The channel received an overwhelming response from its viewers and stood at No. 1 not just in the kid?s genre, but across all channels (Total TV) with 21% share of viewing in Hindi Speaking Markets (HSM) during the primary telecast of the movie. The movie premiere ranked No. 1 among all programs across the kid?s genre this week and delivered a TVR of 2.9 among all kids (CS 4-14 ABC) in HSM. Disney Channel also ranked #1 for Moms and rated higher than all kids, lifestyle and youth channels.

?We are thrilled with the performance of the Disney Channel Original Movie Phineas and Ferb: Across the 2nd Dimension. The response from our viewers is testament to Disney?s storytelling expertise, originality and creativity. Disney?s world-class stories and characters are loved by kids, trusted and enjoyed by parents and work on many levels ensuring that it appeals to the whole family," said Natasha Malhotra, vice president and general manager, Walt Disney Television International India.

?Disney Channel has been No. 1 for 15 straight weeks All India and 18 straight weeks in HSM across the kids? genre. Disney Channel is now available in Tamil and Telugu in addition to Hindi and English. We have been committed to exposing Disney?s wonderful stories and characters to more kids and families in their language ? this week DC is also No. 1 in the South proving that kids and families in the South are enjoying the Disney fare in their local language,? adds Natasha.

Not just in India, but in the United States as well, Phineas and Ferb The Movie: Across the 2nd Dimension holds the record of 2011?s No. 1 entertainment cable telecast and also ranks as basic cable?s most-watched animated telecast ever among kids 2-11; The movie is also cable?s No. 5 movie ever in total viewers across the United States.

The Disney Network of Channels comprising Disney Channel, Disney XD and Hungama TV is the most watched kid?s network with 48% market share (Source: TAM India | Market: All India | TG: CS 4-14 ABC | Time Period: Wk 26 to Wk 40, 2011 | Day part: 0700 ? 2300|Avg. GRPs| *Combined viewership share of Disney channel, Disney XD & Hungama)

Disney Channel is #1 for 15 weeks All India (Source: TAM India | Market: All India | TG: CS 4-14 ABC | Time Period: Wk 26 to Wk 40, 2011 | Day part: 0700 ? 2300|Avg. GRPs)

Disney Channel is #1 for Moms and rates higher than all kids, lifestyle and youth channels (Source: TAM India | Market: HSM | TG: CS F 25-34 ABC | Time Period: Wk 24 to Wk 40, 2011 | Avg. weekly GRPs | Day part: All day)

Phineas and Ferb is #1 Disney show on the Disney network and has enthralled over 86.9 million viewers in 2011 (Source: TAM India | Time Period: Wk 1 to Wk 40, 2011 | TG: CS 4+ | Market: All India | Day part: 0700 ? 2300)

?Phineas and Ferb?, the series has been honored with a 2010 Emmy? Award for "Outstanding Writing in Animation" and a BAFTA 2009 Children?s Award nomination, apart from two Emmy nominations for "Outstanding Original Music and Lyrics" and "Outstanding Original Main Title Theme Music."

The creators, Dan Povenmire and Jeff ?Swampy? Marsh have earlier worked on several other blockbuster shows such as ?The Simpsons? and ?Family Guy?