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WoW Music in a Brand New Avatar → iLove! Activates DD Freedish - Adding 125 million viewers!

MUMBAI: PEN Studios TV Broadcast arm, revamped its WoW Music Channel to iLove, which will now cater to an additional 30 million households across India! iLove has evolved into the fastest growing music channel, successfully more than doubling its viewership in the last 6 months! DD Freedish is...

Television TV Channels Music and Youth
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How Dangal TV is ruling the heartland

Nearly a decade after it was launched, Dangal TV has emerged as one of the most-watched channels in India across genres, thanks to a well-thought-out strategy of curating selective old shows and producing originals on Indian history and mythology, apart from the usual soap-operas.

Television TV Channels Regional
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Aaj Tak continues to lead Hindi news genre in BARC wk 17

Aaj Tak, the Hindi news channel from the Living Media Group, continued its almost unassailable leadership of the Hindi news genre in week 17 of 2019. The channel has generally been ranked first in Broadcast Audience Research Council of India (BARC) weekly list of top 5 Hindi news channels in the...

Television TV Channels Viewership
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Republic Bharat viewership driven by rural audiences?

It is early days yet with data only for 4 weeks from Broadcast Audience Research Council of India (BARC) available since the launch of Republic Bharat and the implementation of TRAI’s new tariff order. However, back of the envelope calculations seem to indicate that viewership of the latest major...

Television TV Channels Viewership
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DD FreeDish e-auction: MPEG4 slots saw highest bid of Rs 57.1 lakh

The first annual e-auction for MPEG4 slots on Doordarshan’s FTA DTH platform FreeDish witnessed an intense competition that was held from 27 to 29 March. According to reports, the highest bid during the e-auction was Rs 57.1 lakh, a premium of almost 1150 per cent over the reserve price of Rs 5...

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