MAM

Cadbury Dairy Milk gets major rebranding in 50 years

The new packs have been designed by Bulletproof Agency

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/04/30/dairy.jpg?itok=EUD6m1NL

MUMBAI: Britain-headquartered confectionery giant Cadbury has done its first major rebranding in 50 years for its flagship Cadbury and Dairy Milk bars, reveal several international reports. The packs have been redesigned by Bulletproof agency with a redrawn wordmark, new iconography and typography. 

The new-look is designed keeping in mind that consumers today are seeking more natural, authentic, and higher quality product offers.

As per reports, the new pack will be first launched in Australia, hitting the shelves in the next few months, followed by South Africa and Malaysia later in the year. The UK and Ireland will get the new packs by 2021. 

Nick Rees, Global Creative Director at Bulletproof global creative director Nick Rees has been quoted as saying: “We wanted to recapture the very spirit of Cadbury so part of the research process involved digging into the Cadbury archives to reinterpret its iconic visual cues to create a modern and playful identity that still has a clear recognition for consumers.”

Cadbury global brand director Ben Wicks commented: “Cadbury Dairy Milk is a true icon both in the UK and worldwide – it’s the nation’s favourite chocolate brand, with a rich heritage and feeling of nostalgia for many consumers. Over the last three years, we have been reconnecting with our roots, which is why the new identity is grounded in the original intent behind the brand and celebrates our unique product credentials and iconic distinctive assets in a modern way”.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/sin.jpg?itok=IvsJTzPW
Sun Pharma launches ‘Thank you Doctor’ campaign

NEW DELHI: Sun Pharma has launched a ‘Thank you Doctor’ campaign to express gratitude towards doctors for their sacrifices and selfless service. The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid2019...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/tss.jpg?itok=DBePjc8G
Star Squared PR wins PR mandate for ‘The Sports School’

Star Squared PR, based in Bangalore, has been appointed as the PR partner for ‘The Sports School’. ‘The Sports School’ is India’s first integrated school for both Sports and Academics, and was established with a vision to integrate sports and education to encourage young sports enthusiasts and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Johnnie%20Walker.jpg?itok=4wGII1PY
Julie Bramham elevated as Johnnie Walker global brand director

NEW DELHI: Diageo India, the country’s leading beverage alcohol company today announced that Julie Bramham, current CMO of Diageo India, will move to Amsterdam as global brand director for Johnnie Walker and Deepika Warrier will take over as chief marketing officer Deepika Warrier joins Diageo...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Ayush%20Gupta.jpg?itok=sThSHLg5
India Gate Basmati Rice to focus on expanding portfolio, product availability & quality checks

NEW DELHI: As the nation is dealing with Covid2019, the problem of hunger still prevails amongst millions of under-privileged humans. India Gate Basmati Rice, being one of the oldest brands in India has started #UmeedHainHum - an initiative to feed families during these tough times. The brand has...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/digiarts.jpg?itok=12YPdLuc
DigiDarts Bags digital marketing mandate for VOGO India

NEW DELHI: VOGO India has assigned its complete digital marketing mandate to one of India’s leading Gurgaon based digital agency, DigiDarts. As per the mandate, the agency will be involved with the planning, execution, campaigns, digital & performance marketing strategy for the brand.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/shiva.jpg?itok=AAjztHl_
Brooke Bond Taj Mahal extends classical music association with e-concerts

NEW DELHI: Due to the current nationwide lockdown, Indian classical musicians were looking for opportunities to continue performing for their audiences. Brooke Bond Taj Mahal recently launched the concept of live online Indian classical music concerts featuring gifted Indian classical musicians...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/mark.jpg?itok=f6PSAJ68
Traditional media to lose takers in post-Covid2019 world: Mark Reed

NEW DELHI: Most of the ad spends deducted from traditional media might not come back post-pandemic, predicted WPP CEO Mark Reed at the e-FICCI Frames conclave today. He was talking to EsselPropack Ltd CEO Sudhanshu Vats in a fireside chat. The duo talked in depth about the growth of digital...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/indiafirst.jpg?itok=AJNgy5_Y
IndiaFirst Life makes top-level appointments

MUMBAI: IndiaFirst Life Insurance Company Ltd (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India, has appointed Atri Chakraborty as its chief operating officer (COO) and Sankaranarayanan R (Sankar) as its chief technology & data officer (CT&DO). Both took charge of their...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/mother.jpg?itok=PzSI35R7
Mother Dairy introduces ice cream - chocolate with new brand ROCKET

NEW DELHI: Making an entry into the new category of Ice Cream - Chocolates, Mother Dairy a leading dairy player in India introduced a brand ROCKET, with two exciting flavors of French Vanilla and Belgian Chocolate. Mother Dairy with this launch has also created a brand mascot named Neila that is...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required