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Neilsen announces ‘Impressions-First Initiative’ for cross-platform measurement

Nielsen has announced that it will take the lead on an “Impressions First Initiative” to support an industry-wide move to impression-based buying and selling in local markets across the US. The move to impressions will occur in conjunction with the integration of broadband-only (BBO) homes into...

Television TV Channels Viewership
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The Trade Desk partners with Samsung Ads

Mumbai: Global tech company The Trade Desk on Wednesday announced its collaboration with Samsung Ads, a platform for advanced TV advertising solutions that can further help Indian marketers reach millions of highly engaged Indian viewers across the open internet.  The Trade Desk is expanding CTV...

iWorld Over The Top Services
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Chyron taps Jason Toliopoulos as SVP - operations & customer success

NEW YORK: Broadcast titling firm Chyron has elevated Jason Toliopoulos to senior vice president of operations and customer success. Toliopoulos brings extensive creative, technical, and project management experience to this new role. His career in broadcast technology began in various design and...

Television TV Channels People
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CTV and Bell Canada launch mobile video news services

MUMBAI: CTV Inc. and Bell Canada has announced the launch of two new made-for-mobile video news services for CTV News and Report on Business Television (ROBTv).

Television TV Channels News Broadcasting
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CTV launches multi-channel broadband service

MUMBAI: Canada's private broadcaster CTV launches phase one of the CTV Broadband Network, an on-demand broadband service featuring four distinct broadband channels.  The CTV Broadband Network features a free, premium broadband video player that harnesses the latest in technology to deliver full...

iWorld Broadband

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