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Covid2109: Entertainment industry to lose $160 billion over five years

The global entertainment sector will lose $160 billion of growth due to the Covid2109 pandemic in the coming five years, according to research by Ampere Analysis. "While the biggest impact will be felt in 2020 and throughout 2021, growth will be reduced each year for the duration of the five-year...

Television TV Channels Viewership
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Innovation-led technology platform to streamline video production

Videos have become the go-to tool that brands worldwide are turning to. India is no exception in this case. Brands, in their quest for higher customer engagement, are rooting for videos. Marketers, too, are seeing the positive results of video performance when it comes to higher volume conversions.

iWorld Over The Top Services
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How brands position and compete during Covid2019

The world has come to a literal standstill in the wake of the deadly Covid-2019 pandemic. It wouldn’t be wrong to say that all of us are in the midst of an unprecedented crisis. Even the marketing and communications industry is seeing a downward trajectory, with most companies struggling to stay...

MAM Marketing Brands
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Prasar Bharati spreads positive news of COVID warriors

As India fights COVID-19, many inspiring stories of health workers, policemen, journalists, individuals, organisations, academic institutions have come to the fore. To acknowledge and appreciate their contribution.

Regulators I&B Ministry
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Until human crisis is sorted, nothing will make sense: DDB Mudra Group's Aditya Kanthy

We are living in unprecedented times. The world order stands changed and the economy is reeling through a massive disruption. Everyone is gearing up for a ‘new normal’ but if DDB Mudra Group CEO and MD Aditya Kanthy is to be believed, the tomorrow will as much be our old habits as our new...

MAM Marketing MAM

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