Chrome Data Analytics & Media


Latest News
Chrome Study: Colors, Amitabh most liked GEC channel, anchor among working individuals

BENGALURU: Colors is the most liked Hindi GEC channel among working individuals and KBC’s Amitabh Bachchan is the most liked anchor, according to a survey by Chrome Data & Analytics (Chrome) covering 1,957 working individuals in the HSM market. The most preferred genre - in order of preference...

Television TV Channels GECs
OTT trumps TV by 44 min among youth: Chrome DM

BENGALURU: Online was larger of the two platforms for consumption of content by youngsters who consumed content only on television or only online in India, a Chrome Data Analytics and Media (Chrome) "OTT Consumption" study has revealed.

Television TV Channels Viewership
What viewers say about Bigg Boss: Chrome DM survey

BENGALURU: Manveer Gurjar’s winning of the tenth season of Bigg Boss on Sunday 29 January 2017 was the second most watched primetime episode by the urban Hindi Speaking Market (HSM – urban) in week 5 of 2017 and probably had the highest rating among urbanites for any Hindi GEC programme for that...

Television TV Channels Viewership
Unethical viewership enhancing has spiralling effect, leads to carriage fee hike, says Chrome DM

MUMBAI:  Whether or not a measuring agency or a ratings body approve of members who indulge in unethical means of doing business? Whether or not the business is doing well is only their mandate – however. MIB has directed BARC India to stop generating ratings of those channels that use landing...

Television TV Channels Viewership
Nickelodeon emerges leader in top kids genre: Chrome

'Kids – All-India' was the most benefitted genre with 1.10 per cent wherein Nickelodeon topped the chart with 87.9 per cent opportunity to see (OTS) in week 31, Chrome Data Analytics & Media reported.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required