Television
Report on Hindi News Viewership

Hindi GEC genre slightly gains in Chrome DM week 28

The genre grew by 0.44 per cent.

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MUMBAI: With less significant changes in week 28, 2020 of  Chrome Data Analytics and Media data, Hindi GEC has seen slight growth of 0.44 per cent.  In this genre, DD National gained highest OTS with 99.7 per cent in HSM excluding <1 lakh market.

Infotainment genre was the top gainer in the week 27. The genre grew by 0.44 per cent. In this genre, Animal Planet gained highest OTS with 89.0 per cent in all India 1 lakh+ market .

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

Last week, Hindi news gained the second position and grew by 0.37 per cent in   HSM excluding <1 lakh market. In this genre, ABP News gained the highest OTS with 100 per cent.

Kids genre stood at the third position followed by religious genre at 0.34 per cent and 0.07 per cent respectively. 

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