MUMBAI: English movie channel Movies Now has launched a new action movie primetime block.

The new band - ?King of the Ring? will see hi-octane action movies airing every Friday at 7 pm.

Movies Now has selected action endurance movies like ?Rocky III?, ?Fight Club? and ?Never Back Down? for the new property.

Rocky III is the third film in Sylvester Stallone?s Rocky franchise in which the champion rise from ashes and wins over his opponent.

Viewers can also watch the battle of the grand master who trained Bruce Lee in Ip Man 2. Through Shaolin techniques Ip Man combats odds of the society for his disciples, for his martial art Wing Chun and emerges as the true King of Shaolin.

Fight Club was director David Fincher?s first real excursion into the world of controversial art. It is about a common man?s fight against materialism and depicts contemporary manhood.

MUMBAI: National Geographic Channel will have shows around the action theme this month. Every day at 3 pm and 11 pm, viewers can watch the Deadly Ninjas, Lethal Samurai, Polar bears on prowl, and legendary fighter Bruce Lee pack in the real punches.

From the clash of the Spartans with the Ninjas to the techniques that the king of Kung fu used, to making martial art one of the most fascinating combination of art and science - the programming lineup will give viewers access to relentless action, before, after and in between the battles on the cricket field.

Built for the Kill, which airs from 23 April Monday-Friday at 3 pm, will focus on brutal predators, in the animal kingdom, as they go for the kill. Bruce Lee lives airs from 16- 20 April at 10 pm. This is a documentary about the Martial Arts? instructor.

?The Deadliest Warrior? airs from Monday - Friday at 11 pm. Warriors from Spartans to Attila the Hun - they will be pitted against each other for the coveted title of the Deadliest Warrior.

NGC Network India and Fox International Channels VP marketing, communication Debarpita Banerjee said, ?Viewer interest is at the heart of everything we do. This April, Nat Geo will amplify the action on the cricket field by bringing the best of combat on television. The power- packed programming will give viewers their fill of exciting content, before and after they cheer for their favourite teams in cricket.?