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Star India to become FIH’s Media Partner in eight year broadcast & rights deal

Star Sports to produce and distribute all international properties globally excluding Argentina.

Television TV Channels Sports
Infectious appointed as creative agency for Pied Piper

Infectious has been signed on by MNR Marketing as their communications partner to launch Pied Piper, a first of its kind Intelligent Pest Repellant. It works on ultra sound and is non-messy, chemical-free, eco-friendly and most importantly, a permanent solution to pest problems. Infectious is...

Television TV Channels News Broadcasting
ADAE group set to overhaul its branding and communication

he ADAE group is all set to overhaul its branding and communication strategies, focused around customer centricity.

MAM Marketing MAM
The KISS of branding a TV channel

MUMBAI: "Never take a consumer for granted if you want the consumer to turn to you as a trusted friend. But this is possible to attain if there is clear communication and one unified message." This may sound like rocket science, but Bruce Dunlop Associates (BDA) believes is actually a truth.

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Branding's all about creating & communicating a message

MUMBAI: Branding is not just about marketing, but is also about creating an image, which communicates with clients and viewers alike. And, when it comes to a TV channel, branding becomes that much more important. So, next time you see a TV channel creating a new brand identity through promos and...

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