Mumbai: The tenth edition of the world?s advertising portfolio review-cum-recruitment event, Portfolio Night 10, was hosted for the third time in Mumbai at Four Seasons, on May 23, 2012.

This was the first time that Lowe Lintas and Partners played host to this prestigious event after Ogilvy hosted it for the last 2 years. Given the significance of encouraging and motivating new talent in our industry, the mantle of organizing Portfolio Night in Mumbai was taken up by Lowe Lintas and Partners this year.

Initiated in 2002 by ihaveanidea, Portfolio Night is one of the largest communities of the international advertising industry. It is an annual event where top creative talents in advertising come together to review the portfolios of students, juniors and creative aspirants. While it helps youngsters gain feedback and guidance on their skill sets, top notch creative directors get to spot potential talent.

The total number of participants this time was a whopping 84, a number which has only increased in the last 3 years. In all, 24 creative heads from different agencies judged the work. The participants hailed from 13 Indian cities including Agra, Aurangabad and Kanpur.

The judging process was exactly the same as last year?s. The aspirants were divided into three batches and every aspirant had his/her portfolio reviewed by three creative directors.

In the words of Mr Arun Iyer ? NCD, Lowe Lintas and Partners, ?Hosting Portfolio Night is one way for us at Lowe Lintas and Partners to give back to the community. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country. It?s only when you sit in front of someone who has the experience and the maturity that you understand what?s frivolous and what?s really important in a given context. Portfolio Night is thus the right opportunity to get a Reality Check?.

Lowe Lintas and Partners has always supported industry wide events that help build not only the advertising community but encourage and inspire new talent to join the industry. Portfolio Night has become one such noteworthy program.

The top CDs from the industry attended and reviewed the work of young, enthusiastic and creative young talent aspiring to become successful advertising professionals.

The creative heads who judged the work at the event included R Balki, Chairman & Chief Creative Officer; Lowe Lintas and Partners, Arun Iyer National Creative Director, Lowe Lintas; Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group; Bobby Pawar, Chief Creative Officer & Managing Partner, JWT India; Nitesh Tiwari, Executive Creative Director, Leo Burnett India; Prasoon Joshi, Executive Chairman, CEO McCann Worldgroup India, McCann Erickson; Agnello Dias, Chairman and Co-Founder, Taproot India amongst others.
Since its inception, Portfolio Night has always been held on the same evening, simultaneously, across cities. This year Portfolio Night 10 took place across 18 cities worldwide at the same time.

This year?s Portfolio Night was partnered by Idea, ICICI Prudential, Tata Tea, Tanishq and Fastrack.