BBDO India announces new campaign for Milkbasket

The campaign brings to life a number of everyday life scenarios by releasing six short videos.

Mumbai: Milkbasket has rolled out a new campaign in partnership with BBDO India. The campaign spreads the message that no matter what life throws your way, one thing is for certain: there’s always a way to save the day. Through six short videos, BBDO India captures and brings to life a number of everyday life scenarios we can all truly relate to, from weight gain to unexpected invited guests to the unfortunate consequences of a night out—sure to make anyone smile.

Speaking about the association, Milksbasket co-founder Yatish said, "Milkbasket, as a brand, represents reliability and convenience. We always strive to live up to our promise of an assured delivery of daily essentials by 7 a.m. every morning, come what may. Our customers frequently express how much Milkbasket has simplified their home management. That's why we wanted to develop a fresh new campaign that honoured how our customers feel about us and how much we care about them and their daily lives. I wanted a refreshing take on our everyday life scenarios—something that is crisp, short, witty, and memorable. I am glad about the work put in by our brand team and BBDO on this campaign. I believe this campaign would leave behind millions of smiles."

Adding to it, BBDO chief growth officer and general manager Nikhil Mahajan says, "Milkbasket has a very unique offering, solving a problem that probably every household faces. That, combined with our age-old tradition of having essentials bought or delivered early in the morning, makes for a great positioning platform that’s high on both relevance and relatability. As we scale up the service across multiple cities, the task of hyper-localising the brand and finding cultural roots in the everyday behaviour of our TG is the key opportunity and objective that we are going after. We are working very closely with the team at Milkbasket to create a national power brand that is truly regional in its behaviour. It’s been a super exciting journey, and I’m looking forward to the results this campaign brings to the business."

Talking about the creative thought, BBDO Delhi chief commercial officer Krishna Mani said, "This insight of making mornings good came from the personal experiences of the team working on the brand. Everyone in the team is a frequent user of the Milkbasket app, and they swear by it. The feeling of waking up and finding your Milkbasket packet at your door, complete with everything you need for the day, just makes mornings that much better. Good morning should really be said because it's a good morning!"

Latest Reads
Most Mumbaikars feel sleepy at work:'s sixth GISS report

Mumbai:, one of India’s largest D2C sleep and home solutions providers, recently released its sixth edition of its annual Great Indian Sleep Scorecard (GISS) 2023. The report attempts to decipher the sleep patterns and trends of Indians. Popularly known as the city that never sleeps,...

MAM Marketing MAM
Sensodyne promotes "BeSensitiveToOralHealth" for World Oral Health Day

Mumbai: Sensodyne, a leading oral care brand from the house of Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), initiated a campaign from 13 to 31 March 2023 to celebrate ‘World Oral Health Day’. The campaign ‘BeSensitiveToOralHealth’ was initiated to educate the consumers about the need for...

MAM Media and Advertising Ad Campaigns
Durex expands adolescent education program to transform 15 million lives

Mumbai: Reckitt, the global leader in consumer-healthcare, has announced the expansion of The Durex Birds and Bees Talk programme (TBBT), which is directed towards the adolescents between the age group - 10 to 19 Years, in the states of Gujarat and New Delhi. In partnership with ASSOCHAM Foundation...

MAM Media and Advertising Ad Campaigns
Candere by Kalyan Jewellers launches Akshaya Tritiya campaign

Mumbai: Candere by Kalyan Jewellers, a leading jewel-tech brand, announced the launch of their campaign #NayiShuruaatHeereKeSaath on Akshaya Tritiya. The campaign introduces a quick & hassle-free solution and a problem-solving fix with Candere’s 100 per cent lifetime exchange value on diamond...

MAM Media and Advertising Ad Campaigns
Tata Gluco+ releases new Energy On, Game On Campaign

Mumbai: Tata Gluco+, an energy drink from the house of Tata Consumer Products Ltd. has taken forward its fun and quirky style of storytelling and unveiled its first national campaign that embodies the brand’s purpose of making challenges fun. The campaign conceptualized by Wunderman Thompson,...

MAM Media and Advertising Ad Campaigns
Valvoline launches its new TVC campaign

Mumbai: Valvoline Cummins Pvt. Ltd., the original engine oil maker and a global lubricant manufacturer has always been at the forefront of innovation and research. The brand has introduced many industry-first products and unique campaigns to connect with its consumers. With the introduction of...

MAM Media and Advertising Ad Campaigns
EORTV Engages with ITC on a promotion campaign

Mumbai: EORTV, a LGBTQ focussed OTT platform, has tied up with ‘Engage’, a body fragrance brand from ITC for a promotional campaign. The campaign played out digitally on EORTV the streaming platform and its social media properties for a little more than two weeks.

MAM Media and Advertising Ad Campaigns
Men and women have beautiful characteristics which make them different from each other: Poonam Nair

Mumbai: Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions. And, of course, there still exists pay parity. This Women’s Day, we, at, are...

MAM Marketing MAM
We don't merely design for behaviour; we actually design behaviour: Gautam Patil, Head of Design, DY Works

Mumbai: Today design plays a very important role in any product, customers are aware of and look at designs, packaging and messaging for an enhanced product experience. DY Works is a strategic business and brand design firm. Over two decades, DY Works has partnered with clients across sectors such...

MAM Marketing MAM