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Five steps to build a strong brand: Kantar Millward Brown

Curating the top 50 most valuable brands list in India was an eye-opener in many ways, said Kantar Millward Brown MD Dinesh Kapoor, referring to the valuable insights that brands can gather from the data available to the agency.

MAM Marketing Brands
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Leo Burnett's Bajaj V ad tops YouTube Ads Leaderboard

Apart from the frequency of ad spots on television, their viewership on social media speaks tons about the mileage of a brand’s campaign. In today’s digital era, if an ad hasn’t been shared a few thousand times on Facebook and Twitter with hashtags to boot, chances are the brand’s spraying and...

MAM Media and Advertising Ad Campaigns
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Cannes Lions 2016: Six entries from India get shortlisted for Media Lions

Six entries from India have been shortlisted for the 63rd Cannes Lions International Festival of Creativity in the Media category.

MAM Marketing MAM
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Bajaj V and Paper Boat set trends in content marketing

MUMBAI: In the current state of disruption in the media and entertainment industry, two things have come forth as absolute truths -- firstly, the need for brands to adapt and explore non-traditional marketing; and secondly the power of pure undiluted content.

MAM Marketing MAM

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