MAM
Report on Shemaroo

Bajaj V launches Invincible Indians; for everyday heroes

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=MT62ZGoP

MUMBAI: Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

Five such ‘Invincible Indians’ were felicitated by a famous son of India who has himself made the nation proud - Abhinav Bindra, India’s first individual Olympic Gold Medalist in the presence of Bajaj Auto MD Rajiv Bajaj. Bajaj V also released five videos that capture the inspiring stories of these invincible people.

Bindra said, “Many a time, such heroic acts go untold and these heroes fade away in the pages of history. I am truly proud to be associated with this endeavor and urge every Indian to come forward in supporting it..”

Bajaj Auto Motorcycle business president Eric Vas added, “V is a unique brand which has been forged with the pride of the nation, the metal of the INS Vikrant. Our endeavour is to make Indians feel proud every day. ‘Invincible Indians’ is our way of bringing a few such stories of pride to the fore. We are honoured to have felicitated five such people today, but we also know that there are many more people out there whose are doing equally good work and deserve to be recognized and lauded for their selfless work.”

Leo Burnett South Asia CCO RajDeepakDas adds, “All the pieces of communication that we create for Bajaj V have a single objective: to dial up the pride of the nation for the people of India. We conceptualized this idea to highlight the common man’s extraordinary acts that fill Indians’ hearts with pride every day."

These Invincible Indians are:

Chewang Norphel: Created 15 artificial glaciers in Ladakh to solve the perennial water crisis. Was awarded a Padmashree in 2015.

Bipin Ganatra: Helped rescue people from more than 100 fires in Kolkata. Recognised as a volunteer firefighter by the Kolkata Fire Department.

Omkar Nath Sharma: Travels across NCR to collect medicines from people who no longer need them, and distributes it to clinics and hospitals who serve the poor.

Vijaylaxmi Sharma: Leading a movement to eradicate child marriages in villages in Rajasthan.

Karimul Haque: Converted his bike into an ambulance. Offers a 24X7 ambulance service free of cost.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620989920016.jpg?itok=fmMlOAap
Garage Worldwide appoints Manish Arora as head of business

MUMBAI: Garage Worldwide - the digital and design arm of Famous Innovations has appointed Manish Arora as head of business. At Garage, his main mandate will be growth and technology specialisation.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620986914261.jpg?itok=nVbXPsbB
CavinKare to vaccinate all employees in India, Bangladesh and Sri Lanka

New Delhi: Fast moving consumer goods major CavinKare has announced that it will provide Covid-19 vaccination cover to all its employees and dependent family members in India, Bangladesh and Sri Lanka. The company said it will cover 1,700 employees both at factory and corporate level. In addition,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620971734012.jpg?itok=hPb1IM1E
Suzuki Motorcycle India appoints Satoshi Uchida as company Head

New Delhi: Suzuki Motorcycle India Pvt Ltd (SMIPL) appointed Satoshi Uchida as its new company head as part of a global revamp by the parent Suzuki Motor Corporation (SMC). Uchida has succeeded Koichiro Hirao with effect from 1 May. He carries three decades of experience across various global...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/xc.jpg?itok=s8Xes4gy
Havas partners with Wellcom Worldwide to launch Havas Studios

Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios - a new, integrated global production business.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/2.jpg?itok=KYoaWpDf
Big Bazaar's 'Asli Dukaan' locks horns with Amazon's 'Apni Dukaan'

Big Bazaar has crossed swords with Amazon India by taking a dig at the e-commerce giant’s flagship campaign India ki Apni Dukaan (India’s own shop). The Future Group-owned chain of hypermarkets on Thursday released full front page ads in major newspapers across cities calling itself India’s Asli...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620910728003.jpg?itok=5LRWWywo
Oracle unveils world's first ad measurement tech for 3D in-game environments

KERALA: Cloud major Oracle has unveiled the world's first ad measurement technology for 3D in-game environments that could help marketers to understand more about advertising performance in video games.  The latest updates to Oracle Advertising and Customer Experience (CX) include impressions...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620909847708.jpg?itok=oCA4ROTF
Cycle Pure Agarbathi’s #PrayForEveryone film goes viral

Mumbai : In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620904066311.jpg?itok=R1tgJjFK
Garmin India signs Mandira Bedi as brand ambassador for its smartwatches & accessories

MUMBAI: Pivoting towards strengthening the brand reach, Garmin India, a has signed television presenter and fitness coach Mandira Bedi as its brand ambassador. The popular face of many TV shows, host of cricket matches and now an icon of fitness, Bedi will promote Garmin smartwatches and...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/rapa.jpg?itok=PKefiMCF
Prashant Bhojani named chief marketing officer for Rapaport India

Mumbai: The Rapaport Group has appointed Prashant Bhojani as the new chief marketing officer for its India business. Bhojani will drive the marketing and communication activities of Rapaport India. He will lead the marketing of a powerful set of new initiatives that will add value for the brand’s...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required