Mumbai: It was famously said that what Bengal thinks today, the rest of India thinks tomorrow. The state has been a playing field for visionaries who emerged as thought leaders and have shown the way to rest of the countrymen. They have swim against the tide and grown to the pinnacle by just saying no to the negativity. The state has given the nation luminaries whose achievements are woven into a tapestry by their excellence. STAR Ananda, Bengal?s leading news channel celebrates this excellence through Sera Bangali. Sera Bangali is a pioneering effort by STAR Ananda since 2006 for Bengalis and people from West Bengal who have made their state proud through their achievement. This biggest, best and most credible award function felicitates eminent personalities who have not only achieved excellence in their respective fields but have also helped to bring Bengal in the national as well as international limelight. The awards are presented in a plethora of categories like art, film, music, education, business, science, sports and lifetime achievement. After runaway success of past 6 years, Bengal has now welcomed 2012 Sera Bangalis. The celebration was held on 11th May 2012, at Science city auditorium, Kolkata. It was a star studded event which started with a grand felicitation ceremony followed by a scintillating entertainment show.

The winners of Sera Bangali 2012 in various categories:

The nominees were selected following an in-depth research made by the MCCS Editorial team.

Past Sera Bangalis have included luminaries like Pranab Mukherjee- Minister of Finance, Dr Muhammad Yunus- Economist and winner of Nobel Peace Prize, Sourav Ganguly, Mithun Chakraborty, Rahul Bose and Anurag Basu.
Speaking on the occasion, Ashok Venkatramani, CEO, MCCS, ?We have dedicated ourselves to the recognition and felicitation of those personalities who have made Bengal proud and continue to do so. Sera Bangali is the truest effort in this direction to recognize those successful Bengalis, who not only have excelled in their respective fields, but have also helped in putting Bengalis in the global arena.?

The entertainment that follows the award function saw performances by distinguished artists like Kunal Ganjawala and Debojyoti Mishra. The ground event this year had more than 3000 visitors. The event was aired live and is expected to reach over 50lcs people of Bengal and even outside. During the event the audience who couldn?t make it to the ground gets glued to the TV sets, which is reflected in the astonishing viewership of the programme in past. The 360 degree integrated communication plan ensures enough hype leading to the function and coverage across TV, print, radio and outdoors.

STAR Ananda plays the role of the true leader by connecting these luminaries with the people. This is in accordance with the channel?s aim of reflecting and catalyzing the growth and resurgence of Bengal and also celebrating excellence.

The winners pic is attached for reference.
captions:
Left to right..
1. Swatika Mukherji
2 Suman De
3 Srijit Mukhrjee
4 Saswata Chaterjee
5 Aneek Dutta
6 Anupam Roy
7 Sushanta Dutta Gupta
8 Sumantra Chaterji
9 Abhijit Vinayak Banerjee
10 Aveek Sarkar
11 Sunil Gangopadhyay
12 Laloo Prasad Shaw
13 Sakibul Hasan
14 Manoj Tiwari
15 Ruchira Gupta
16. Vinayak Chaterjee

For Details Contact: Ranjan Bakshi @ [email protected]

MUMBAI: Saas Bahu Aur Saazish, the 1st and still the foremost in the business of entertainment news. When first conceived 7 years ago by STAR News, few in the industry believed that it will be the biggest innovation narrowing the gulf between news and entertainment.

Saas Bahu Aur Saazish, is a pioneering show on a STAR News channel that and it captures all the excitement and news of popular television serials. The show also brings competing General Entertainment Channels together on one common platform.

"Saas Bahu Aur Saazish is the number one brand in Entertainment News & Information, because the Star News Editorial have never lost sight of the importance of delivering that news with viewer relevance. Small wonder the Viewer has stayed with the Programme even in its 1 hour Avtaar as the 30 minute format did not satiate his need for Information. On its 7th Anniversary at the Top we would like to compliment our Editorial for running faster to stay at the same spot at the top." shared Ashok Venkatramani, CEO Star News.

In the last one year, Saas Bahu Aur Saazish has strengthened it‘s leadership position even as the telecast time increased from 30minutes of 60minutes while most other TV news programs are moving to shorter 15 minute capsules. The Saas Bahu Aur Saazish Program has Taken the Top Spot for the Afternoon Viewers for the second half also without surrendering its dominance in the 1st 30 Minutes. It increased its Market Share by 6% while AajTak lost 6% in the same time band during this period. Saas Bahu Aur Saazish now has commanded average viewer ship share of 21% for the one hour Programme. It did this by keeping ahead of it‘s Look alike talk alike (LATA) programs on almost all channels through continuous innovation and some innovative marketing.

SBS set Digital Media on fire with over 100,000 active friends on Facebook of which 7 lucky winners from across the country were invited to the Jash‘e‘Hafta party.

The party saw 7 Cocktails, 7 Mocktails,7 Starters, 7 Main Courses, 7 Games and 7 Funny Awards which the Stars for once were not unhappy to lose: Bade Ache Lagtehain) - uttaran team , Ram Milaye Jodi Award - Daya-Jetha, Itna paisa main itnaichmilegaMansinghkhurana, Ekchutkii dialogue kiikeemat turn kyaajaano writer babu - AhamModi, Tujh main rabdiktahai, yaara main kyakaroon, Babul kiiduaayenletiijaa, jaatujhkosukhiisansaar mile - Gopi, aunty kiibaari - Sara Khan.

After making its debut as a 1 hour programme in April 2011, SBS continued its historically high ratings.

The biggest innovation narrowing the gulf between news and entertainment has a number of 1sts to its credit.

The entire Television Industry, the star cast of all the popular soap operas on General Entertainment Channels will celebrate its success at a star studded Dinner at The Lalit Hotel in Mumbai on Sunday 13th November at 8 pm. They will honour and applaud the Winners of the humorous Saas Bahu Aur Saazish Awards.