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MUMBAI: Saas Bahu Aur Saazish, the 1st and still the foremost in the business of entertainment news. When first conceived 7 years ago by STAR News, few in the industry believed that it will be the biggest innovation narrowing the gulf between news and entertainment.
Saas Bahu Aur Saazish, is a pioneering show on a STAR News channel that and it captures all the excitement and news of popular television serials. The show also brings competing General Entertainment Channels together on one common platform.
"Saas Bahu Aur Saazish is the number one brand in Entertainment News & Information, because the Star News Editorial have never lost sight of the importance of delivering that news with viewer relevance. Small wonder the Viewer has stayed with the Programme even in its 1 hour Avtaar as the 30 minute format did not satiate his need for Information. On its 7th Anniversary at the Top we would like to compliment our Editorial for running faster to stay at the same spot at the top." shared Ashok Venkatramani, CEO Star News.
In the last one year, Saas Bahu Aur Saazish has strengthened it‘s leadership position even as the telecast time increased from 30minutes of 60minutes while most other TV news programs are moving to shorter 15 minute capsules. The Saas Bahu Aur Saazish Program has Taken the Top Spot for the Afternoon Viewers for the second half also without surrendering its dominance in the 1st 30 Minutes. It increased its Market Share by 6% while AajTak lost 6% in the same time band during this period. Saas Bahu Aur Saazish now has commanded average viewer ship share of 21% for the one hour Programme. It did this by keeping ahead of it‘s Look alike talk alike (LATA) programs on almost all channels through continuous innovation and some innovative marketing.
SBS set Digital Media on fire with over 100,000 active friends on Facebook of which 7 lucky winners from across the country were invited to the Jash‘e‘Hafta party.
The party saw 7 Cocktails, 7 Mocktails,7 Starters, 7 Main Courses, 7 Games and 7 Funny Awards which the Stars for once were not unhappy to lose: Bade Ache Lagtehain) - uttaran team , Ram Milaye Jodi Award - Daya-Jetha, Itna paisa main itnaichmilegaMansinghkhurana, Ekchutkii dialogue kiikeemat turn kyaajaano writer babu - AhamModi, Tujh main rabdiktahai, yaara main kyakaroon, Babul kiiduaayenletiijaa, jaatujhkosukhiisansaar mile - Gopi, aunty kiibaari - Sara Khan.
After making its debut as a 1 hour programme in April 2011, SBS continued its historically high ratings.
The biggest innovation narrowing the gulf between news and entertainment has a number of 1sts to its credit.
The entire Television Industry, the star cast of all the popular soap operas on General Entertainment Channels will celebrate its success at a star studded Dinner at The Lalit Hotel in Mumbai on Sunday 13th November at 8 pm. They will honour and applaud the Winners of the humorous Saas Bahu Aur Saazish Awards.
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