Ashish Sehgal

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Content differentiation has been the clear winner for Zindagi: Punit Goenka

Happy with its performance in the first six months of existence, the channel has a blueprint set for the future.

Television TV Channels GECs
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Interactive programming, the new trend

Hindi movie channels are going all out on innovation and interaction to hook on viewers and advertisers.

Television TV Channels GECs
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Star India gets AdSharp; targets regional advertisers

India's leading TV network is holding seminars in west and north India, in a bid to attract a new advertiser breed to its AdSharp geo-targeted advertising service.

Television TV Channels GECs
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Zindagi: A lesson in the art of selling

The channel from Zeel’s stable is charging premium rates from its advertisers through its special packages.

Television TV Channels GECs

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