Ashish Sehgal
Report on Shemaroo

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Content differentiation has been the clear winner for Zindagi: Punit Goenka

Happy with its performance in the first six months of existence, the channel has a blueprint set for the future.

Television TV Channels GECs
Interactive programming, the new trend

Hindi movie channels are going all out on innovation and interaction to hook on viewers and advertisers.

Television TV Channels GECs
Star India gets AdSharp; targets regional advertisers

India's leading TV network is holding seminars in west and north India, in a bid to attract a new advertiser breed to its AdSharp geo-targeted advertising service.

Television TV Channels GECs
Zindagi: A lesson in the art of selling

The channel from Zeel’s stable is charging premium rates from its advertisers through its special packages.

Television TV Channels GECs

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