MUMBAI: Amagi Media Lab and Zee Entertainment Enterprise Limited (Zeel) have furthered their partnership by adding Zee Cinema to their list of channels that serve geo-targeted TV ads.
A significant development, Zee Cinema will now give advertisers targeted access to over 158.6 million viewers and coverage across 16 markets where Amagi has the capability to deliver geo-targeted content.
The 16 markets are: Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bangalore, Hyderabad, and All India- direct-to-home (DTH).
Zee Cinema gets added to the list of high-viewership channels, which are already on Amagi platform that includes: Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh).
In a diverse market such as India, Amagi’s platform offers advertisers the benefits of targeted reach and increased relevance in key markets. Advertisers can use Amagi’s platform to market region-specific products, communicate regional offers and promotions and to increase share of voice in target markets.
Zee’s partnership with Amagi is reflective of the company’s commitment to driving incremental value for advertisers.
Zeel chief sales officer Ashish Sehgal said, “We are confident of the value that Amagi’s platform offers our advertisers. Geo-targeted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater return on investment (ROI) to advertisers.”
Amagi co-founder KA Srinivasan added, “We are extremely pleased to announce the launch of geo-targeted TV ads for Zee Cinema. We feel there is tremendous scope for the growth of geo-targeted TV ads in a country as varied as India. It is our endeavour to be India’s central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction.”