Ashish Bhasin

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Dentsu merges Fountainhead & psLIVE to form Fountainhead-MKTG

MUMBAI: Dentsu Aegis Network has merged Fountainhead with its experiential marketing arm psLIVE India to form Fountainhead-MKTG.   It may be recalled that last year, Dentsu Aegis Network formed its ninth global network brand - MKTG, the lifestyle marketing agency it acquired in August 2014. The...

MAM Media and Advertising Media Agencies
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Curtains down on Amitabh Bachchan's 'Aaj Ki Raat Hai Zindagi' on 10 January

MUMBAI: Amitabh Bachchan completes yet another inning on television as his non-fiction show on Star Plus - Aaj Ki Raat Hai Zindagi comes to an end. Being a finite series, the show had a life of 13 episodes and will air its last episode on 10 January. A source close to the development informs ...

Television TV Channels GECs
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Dentsu India elevates four execs; eyes No. 2 rank by 2017

MUMBAI: Dentsu India is set to move towards version 3.0 of its India story.  The company has a two-fold aim to transform the creative reputation of the Dentsu brand in India, bringing it into the top 5 and contribute towards the objective of taking the Dentsu Aegis Network towards an ambitious No....

MAM Media and Advertising People
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Rs 1500 crore riding on World T20 & IPL's back to back play out in 2016

MUMBAI: Come 2016 and merely five days separate the two flagship cricketing extravaganzas - the ICC World T20 and the Indian Premier League (IPL). Even as World T20 draws to a close on 3 April, IPL takes to the ground on 9 April and riding on the two tourneys in terms of advertising spends by...

Television TV Channels Sports
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Dentsu Aegis launches The Story Lab in India; Sunil Kumaran to head

MUMBAI: Dentsu Aegis Network’s specialist content agency The Story Lab (TSL) has expanded its footprint by setting shop in India and has roped in Sunil Kumaran as country head. Based out of Mumbai, Kumaran will be guided by Carat India MD Kartik Iyer, who is the executive sponsor for TSL. Prior...

MAM Media and Advertising People

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