MAM

×

×

Dentsu Aegis Network tops Goafest 2016 metal count as a group

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2016/04/11/mam-media-agency.jpg?itok=L9jxAzft

On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016.

With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth.

Taproot Dentsu (40 metals), Dentsu Creative Impact (23 metals), Dentsu Webchutney (13 metals), Isobar (3 metals) and Dentsu Marcom and Vizeum (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out of home to activation, design to digital and direct, media to craft—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.

Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia said, “Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2016 is a demonstration of that. Having said that, this is only the beginning. Business stability and growth form a solid foundation upon which creative work can flourish, and that is precisely what you will see from us – in market, and in peer forums like Goafest.”

“This is a very happy reflection not just of the range and depth of our talent but also of clients’ trust in our abilities. And this is happening because the business and planning heads at each unit are getting behind the creative 100%. The effort that each of our creative leaders has brought to bear is clearly visible here and I thank each of them for this outstanding performance. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India,” he added.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/ktm.jpg?itok=Zi6wRziE
KTM launches 790 Duke in India

MUMBAI: KTM, The World’s No. 1 premium motorcycle brand, announced the launch of the much awaited 790 Duke today. True to its “Ready to Race” philosophy, KTM has an unparalleled legacy in motorsports with over 300 world championships spanning over 66 years. Since its entry into India in 2012, KTM...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/82.5.jpg?itok=BtKDa0kr
Rishabha Nayyar named national strategy lead of 82.5 Communications India

MUMBAI: 82.5 Communications is pleased to announce the appointment of Rishabha Nayyar as National Strategy Lead, 82.5 Communications. Rishabha will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/tvs.jpg?itok=GQPkAPOt
TVS Eurogrip's new marketing campaign positions itself as 'The Bike Tyre Specialist'

MUMBAI: TVS Srichakra Ltd, India’s leading 2 & 3-wheeler tyre company, rolled out its new marketing campaign building on the ethos of its new brand TVS Eurogrip that was recently launched. The campaign includes a new brand film that accentuates the USP of the brand as a range of specialist high...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/island.jpg?itok=5NBDvTyD
Sony Pictures, Dentsu Webchutney bring alive Angry Birds’ islands

MUMBAI: Sony Pictures Entertainment India has joined hands with Dentsu Webchutney to turn the virtual islands from the movie ‘Angry Birds 2’ into real ones on the most used location app in the world, Google Maps.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/payback.jpg?itok=iTuiLXwg
PAYBACK signs cricketer Yuvraj Singh with campaign ‘PAYBACK Chalao’

MUMBAI: PAYBACK India, the largest multi-brand loyalty programme launches an exciting consumer campaign - ‘#PAYBACK Chalao’. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. Currently, the...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/pgi.jpg?itok=6Z9LwFVw
PGI India launches campaign for men’s platinum jewellery

MUMBAI:  The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/mediacom.jpg?itok=lpdtRz8J
Mediacom bags GOQii's India Health Quiz digital mandate

MUMBAI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has been awarded the Digital media mandate for GOQii’s India Health Quiz (IHQ), a first-of-its-kind, nationwide initiative to educate the masses with the right information on health. GOQii, is India’s leading tech...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/spider.jpg?itok=MwNfFI0b
Sony Pictures Entertainment & Google create an India-first ‘Trailer to Ticketing’ full funnel campaign for 'Spider-Man: Far From Home'

MUMBAI: For a long time, the film industry has produced and marketed films based on gut and the same instinct and some basic media reports have been used to reach out to the movie going audiences. But Sony Pictures Entertainment Films India partnered with Google, their agency Sokrati and movie...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/23/Star_Maa-BB.jpg?itok=tZN8Ac98
Star Maa launches BiggBossIsWatchingYou campaign

Star Maa and L&T Metro Rail Hyderabad Ltd with an attempt to create an effective civic sense-based communication launched a campaign through the World’s biggest television property of Telugu entertainment Bigg Boss.

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories