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Eros Now deepens Australia footprint with launch on SBS On Demand

SBS On Demand viewers will get access to Eros Now's wide selection of Bollywood films.

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Mumbai: Eros STX Global Corp-owned OTT platform Eros Now on Friday announced its partnership with Australian broadcaster Special Broadcasting Service (SBS). With this association, SBS On Demand platform viewers will get access to the Eros Now channel with a selection of Bollywood films.

“Australia and India enjoy a strong connection through their shared colonial history, Cricket, Bollywood, and Tourism. And the bond has only strengthened over the years," said Eros Now CEO Ali Hussein. "Through our partnership with SBS, we will further expand our presence and provide the Australian audience with premium Indian films and original series they have been looking for. The synergies brought by both Eros Now and SBS will cater to the growing Indian entertainment consuming audience in Australia.” 

According to the Australian Bureau of Statistics, the Indian population has significantly increased in Australia in recent years, with Hindi and Punjabi making it to the top 10 languages spoken in the country. This has contributed to the growth in popularity of Cricket and Bollywood amongst native Australians as well as South Asian communities, including the Indian community in Australia.

Eros Now has seen an upsurge in consumption in Australian markets primarily from the South Asian diaspora through its previous partnerships with Apple TV and Abu Dhabi T10 tournament. Owing to its striking diversity and strong demand for Indian content, the association with SBS will further help Eros Now deepen its consumer footprints in the Land Down Under, said the statement.

“We are delighted to bring a hand-curated selection of some of the most exciting and entertaining Bollywood movies from Eros Now to SBS On Demand for our viewers as part of our continued commitment to showcase the best movies from all over the world and grow our multilingual services and audiences," said SBS On Demand channel manager Haidee Ireland.

Bollywood films from ErosNow including "Manmarziyan," "Tanu Weds Manu Returns," and "Raanjhana" will now be available on SBS On Demand.

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