Ajit Mohan

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Red Chillies taps into young audience for ‘Dilwale’ via Hotstar tie-up

MUMBAI: Red Chillies Entertainment’s Shah Rukh Khan - Kajol starrer Dilwale in association with Rohit Shetty Productions has drawn up a comprehensive plan to reach young digital audiences by inking a strategic marketing alliance with Star India’s over the top (OTT) platform Hotstar.

iWorld Over The Top Services
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Iss Pyaar Ko Kya Naam Doon comes back on Hotstar

Hotstar to recreate the #IPKKND magic with eight new webisodes

Television TV Channels GECs
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What Indian OTT players can learn from the US market

India's consumers are just about beginning to experiment with video on demand content delivered over the internet. And a flood of OTT platforms and content creators has suddenly flowed onto the digital highway. Whether it is YouTube or Hotstar or DittoTV or Zenga TV or Hooq or Voot or Arre or...

iWorld Over The Top Services
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‘On Air With AIB’ will set a new template in India: Ajit Mohan

MUMBAI: While satire has been a large part of the Irish and British culture, closer home, the nation woke up to it with websites likes Faking News and The UnReal Times. On the video content front, mainstream mockery and ridicule touched newer heights when hearty laughs were laughed as the comedy...

iWorld Video On Demand
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Hotstar ropes in iRock’s Siddhartha Jain as creative director - original content

Jain will report to Star India digital head Ajit Mohan.

iWorld Video On Demand