Testimonials by celebrities "are below average in their ability to change brand preference.
MUMBAI: The government has cleared the decks for the return tomorrow of Sony's action channel AXN, which had been ban
MUMBAI: UK content regulator Ofcom is going ahead with its earlier announced intentions to restrict television advert
MUMBAI: Sun Network has denied reports of an attack on its property in Sri Lanka.
NEW DELHI: ESPN Star Sports' woes continue.
MUMBAI: Television recording technology company TiVo has signed a deal with TV ratings agency Nielsen Media Research
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