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Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon. ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event...

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BARC India & Israeli company explore customised digital measurement tools

NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for it tools for digital measurement, which is likely to be rolled out in phases from sometime in 2017 or early 2018 and could go on to make BARC...

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Startup OYO features in LinkedIn's Top Attractors List

MUMBAI: India’s branded network of hotels OYO has become the youngest Indian startup to be included in the LinkedIn Top Attractors list for India in 2016. Ranked at number 16 overall and 6th in the rank of home-grown Indian companies, OYO is the only hospitality company among the 25 companies...

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Data can drive real time content

MUMBAI: Data is king and it will drive the revenues of the entertainment industry, said Accenture managing partner, communications and high tech Ashish Khanna.

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Genpact names Ricky Bindra as CEO of NGEN Media Services

Genpact, a global provider of business services and technology solutions, has announced the appointment of Ricky Bindra as the CEO of the recent Genpact- NDTV joint venture, NGEN Media Services, today.

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