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MUMBAI: National Geographic India has signed three sponsors for its brand new offering – Spotlight which starts on 23 January 2021. The brand will premiere best in class, much acclaimed films every Saturday. LIC, Accenture and KTM Husqvarna Dominar have come on board as powered by sponsors.
The Broadcast Audience Research Council (BARC) and the representatives of the news genre have often been at loggerheads; the latter having several complaints regarding how the measurements work.
The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing. Not just viewers, but several advertisers and marketers have also highlighted their discontent with the journalism these channels are doing and some...
News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.
MUMBAI: Accenture has opened a center in Mumbai that serves as the centerpiece of its new “experience activation network,” a collection of state-of-the-art sites worldwide that are dedicated to powering brand experiences that deliver marketing-led growth. The experience activation network is part...
