MUMBAI: 9X Tashan the No#1 Punjabi Music channel from 9X Media Group, will celebrate its first anniversary on 31st August 2012. The channel has created a series of special programming to mark 9X Tashan?s super successful association with Punjabi music fans and viewers.

Speaking on this momentous occasion Mr. Sandip Bansal, Managing Director 9X Tashan, said, "We are grateful to our viewers and partners for their undying love and support towards 9X Tashan in the past one year. We promise to keep delivering on the entertainment quotient offering our viewers with the best of Punjabi Music. We hope our ?Tashan ki Baadshahat? continues in the coming year."

9X Tashan created television history registering an unprecedented growth of over 100 GRPs in the opening week of its launch across the PHCHP Markets. The Channel has achieved many milestones in the past one year. 9X Tashan is also the first regional music channel to have a LIVE streaming facility on the channel?s website ? www.9xtashan.in and on various Mobile platforms.

Speaking on the anniversary Mr. Punit Pandey, EVP & Business Head - 9X Media Group said "9X Tashan our first regional offering has received a phenomenal response from the Punjabi music lovers. The channel has not only marked its leadership status in the last one year but has expanded the genre to well over 200 GRPs and that?s an achievement. We intend to keep growing the channel at this pace and ensure to keep our viewers entertained with much more of our action packed programming."

As a part of the anniversary celebrations, 9X Tashan has planned a great entertainment line-up to keep the Punjabi music lovers dancing to the super hit Tashan beats.

Speaking on the programming line-up, Mr. Baljinder S. Mahant, Programming Head, 9X Tashan, said, "The first anniversary will be celebrated on 9X Tashan with a 2-hour special program called Music De Baadshah showcasing the Best of 9X Tashan music, on 31st August, 2012. Besides, there will also be a special celebration by the 9X Tashan Gang comprising of Babhi, Bade-Chote, Falli-Balli and Ullu Da Patha, in their own unique way."

Watch out for the Music De Baadshah on August 31, 2012 from 7 pm to 9 pm only on 9X Tashan. 9X Tashan is widely available across Cable and Satellite homes and also on leading DTH platforms.

Mumbai: According to the TAM reports of week 3, 2012 (TAM India: CS4+ Males, Punjab 1 Mn+) BIG CBS Spark Punjabi, has acquired the top position amongst competing channels with shows such as Jerry Springer (Jerry Di Adaalat), Hawaii Five-O (Veer Hawaii De), America?s Next Top Model (Amreeka Di Next Top Model), Masked Warriors ? an international wrestling format (Zabardast Kushti), amongst others, all dubbed in Punjabi. The channel, which also features a judicious mix of Punjabi music, international dubbed movies and local programming in Punjabi, has resonated well with this specific audience. BIG CBS Spark Punjabi, which is a category creator from the Reliance Broadcast Network Limited and CBS Studios International JV is positioned as the first International Punjabi Channel.

Targeting the 15+ audience, the channel features the best of CBS content all dubbed in Punjabi, giving local audiences immediate access to world class entertainment. The channel is available across

Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region and is distributed on digital and analog platforms, with an extensive reach of over 6mn+ C&S households in the region.

According to the 3rd weeks, 2012 TAM report, BIG CBS Spark Punjabi with 39 GRPs has surpassed the channels like 9X Tashan, ETC Punjabi & MH1. The show Kadi Te Has Bol Ve ranks no.1 in the comedy Genre with 2.36 TVR. Also, the 4:00pm Monday ? Friday time band that airs Zabardast Kushti has been garnering the Best TVR of 2.36 in the sports genre. Prime Time shows like Amreeka Di Next Top Model, Jerry Di Adaalat etc have attributed to the channel?s success thus identifying the entertainment preferences of its target viewers and providing fresh and engaging content.

With RBNL?s existing leading radio brand 92.7 BIG FM, reaching 22 cities in the region and its OOH arm BIG Street?s 3000+ ambient media options across the markets, BIG CBS Spark Punjabi will offer marketers an integrated media opportunity like none other in the region. The channel is being supported by an integrated marketing plan leveraging multi-media. Added to this will be the media muscle of the entire Reliance Group.

Mumbai: 9X Tashan ? Super Hit Punjabi Music Channel has created television history in India by registering an unprecedented growth of over 100 GRPs in the opening week of its launch across the PHCHP Markets.

Mr. Sandip Bansal, Managing Director 9X Tashan, said, ?We wonder if any other Music Channel has ever hit a century in its opening week. The robust performance of 9X Tashan, has made it the most preferred Punjabi Music destination for youth and has also captivated viewers across all age groups in the PHCHP Markets.?

Launched on 31st August 2011, 9X Tashan has expanded the Punjabi Music Genre multiple times, by attracting viewers from other Punjabi television genres. The Channel has emerged a clear leader in the Punjabi Music Genre across the PHCHP markets.

Per TAM data for Week 37, 2011 Punjabi Music; C&S 15 ? 24, PHCHP:

9X Tashan ? 104 GRPs; PTC Chak De ? 47 GRPs; MH1 ? 32.5 GRPs; ETC Punjabi ? 6.2 GRPs

Per TAM data for Week 37, 2011 Punjabi Music; C&S 4+ yrs, PHCHP:

9X Tashan ? 67.8 GRPs; PTC Chak De ? 28.9 GRPs; MH1 ? 28.5 GRPs; ETC Punjabi ? 5.4 GRPs

Per TAM data for Week 37, 2011 Punjabi Music; C&S 15 ? 24 ABC, PHCHP:

9X Tashan ? 95 GRPs; PTC Chak De ? 40 GRPs; MH1 ? 24 GRPs; ETC Punjabi ? 7 GRPs

Per TAM data for Week 37, 2011 Punjabi Music; C&S 15 ? 34, PHCHP:

9X Tashan ? 83 GRPs; PTC Chak De ? 44 GRPs; MH1 ? 27 GRPs; ETC Punjabi ? 6 GRPs

Mr. Baljinder S. Mahant, Programming Head for 9X Tashan, said, ?9X Tashan has overall expanded the Punjabi Music Genre. The phenomenal success of 9X Tashan has proved that viewers appreciate the combination of great music and rib-tickling animation.?

9X Media Group?s flagship Channel 9XM, continues its No.1 position in the Hindi Music Genre across all age groups. According to TAM data, 9XM is the No.1 Hindi Music Channel across all age groups for the past 18 weeks.

Commenting on the strong performance of 9X Tashan and of 9XM, Mr. Punit Pandey, Sr. Vice President & Business Head - 9X Media Group, said, ?It is a double whammy for 9X Media Group as 9X Tashan and 9XM have both emerged leaders in their respective genres. The TAM data endorses our commitment to offer the best music to viewers across various genres. We aim to make 9X Media Group, the ultimate destination for music in India.?

On the advertising front too, 9X Tashan has received a stupendous response from some of the biggest advertisers in India including HUL, Britannia, Hero Moto Corp, Samsung and Streax Hair Color, among others. 9X Tashan is one of the few Channels to have advertisers on board right from the first day of its launch.

Widely available across cable and satellite homes, 9X Tashan can also be viewed live on www.9xtashan.in and also on mobile phones through Zenga TV. 9X Tashan has changed the market dynamics, smashing all the pre-conceptions in the Indian television industry. It has truly become an iconic youth channel in India!