iWorld

Sub Rs 3K LYF 4G smartphones

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/07/Mukesh%20Ambani.jpeg?itok=RsXyxbjt

MUMBAI: Bringing Mukesh Ambani's vision of digitising the entire country to get its people to use the internet a step closer to fruition, LYF Smartphone+, the True 4G smartphone brand from Reliance Retail, has pushed the envelope of affordability in the Indian smartphone space by announcing a very aggressive price of Rs. 2999 on four of its Flame models – Flame 3, Flame 4, Flame 5 and Flame 6. This move also resonates with the Prime Minister Narendra Modi's vision of a digitally-connected India says a Reliance Retail press release.

The Indian device ecosystem always featured a clear line of distinction between smartphone users and featurephone users with price acting as a major barrier. With the introduction of 4G smartphones at a price which rivals that of featurephones, LYF has made it easy for featurephone users to upgrade to smartphones.

Like all LYF devices, the Flame series too offers smartphones equipped with VoLTE, or voice over LTE -- a technology that enables the device to provide advanced features such as faster call setup, high-definition (HD) voice and video calling, seamless switching between voice and video calls and multi-party conferencing on a 4G LTE network.

The dual-SIM slots, a characteristic feature of every Flame phone, allow users to simultaneously use a 4G SIM in either of the slots. Further, all LYF devices come with a free Jio preview offer, under which every user buying a LYF phone gets access to the entire range of Jio services, Flame series provides a platform for users to migrate from older networks such as 2G or 3G to the more advanced 4G ecosystem. In addition to this, Flame series also offer smart aesthetic features and superior hardware technology claims the Reliance Retail release.

With all the models being equipped with a primary camera and also a front camera, or a selfie-shooter, Flame series allows users to shoot images of all types with a range of photography features such as HDR, panorama, face detection, smile shutter, burst mode, slow motion video, metering, white balance, anti-banding and ISO. 

Will the competition, especially the Chinese smartphone manufacturers for whom India is a focus market, react with aggressive price points? Only time can tell. The Indian consumer will definitely benefit with lower priced smartphones, bringing closer the mission of Indian political and industry leaders to have every Indian connected.

Also read:

Reliance Retail launches LYF Wind 5 smartphone

Reliance Jio's mid-segment LYF Water 5 smartphone launches on Amazon

Reliance Jio embarks 4G trail service for public

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/amazon.jpg?itok=1O8EF3y8
CAIT demands 7-day ban on Amazon for not indicating country of origin

NEW DELHI: Expressing dissatisfaction with the Rs 25,000 penalty levied on Amazon India by the ministry of consumer affairs, the Confederation of All India Traders (CAIT) has demanded a seven-day ban on the e-commerce giant for not providing the mandatory details of 'country of origin' on the...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/hits.jpg?itok=m44f_eGA
Hits debuts on Jio

NEW DELHI: Hits, one of Asia's top English networks bringing the best of Hollywood and UK TV shows, will now be available to Jio users. It will be introduced as a value-added linear service on JioTV for mobile users as well as JioTV+ for JioFiber users.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/aatm.jpg?itok=0rRXUFEs
Mitron TV launches ‘Atmanirbhar Anthem’

KOLKATA: Short format video app Mitron TV has released the Atmanirbhar Anthem following the ban of 43 additional Chinese-origin apps by the Indian government. The anthem pays homage to the Indian technology community and reiterates the message of using homegrown products and services. The anthem’s...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/yim.jpg?itok=b-odL1Ug
Times Internet rolls back pay cuts as business picks up

KOLKATA: As media companies start seeing a rebound in business after the initial shock of the Covid2019 crisis, many of the biggies have begun rolling back pay cuts. The latest addition to the list is Times Internet Limited (TIL).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/sony.jpg?itok=ZC-ZSlQn
SonyLIV ramps up content portfolio with live sports, dubbed regional show

KOLKATA: After months of waiting to see Team India in action, SonyLIV is here with a breather for all cricket lovers. The much-hyped India Tour of Australia will go live on the platform starting 27 November. In one of the most high-octane series in international cricket, Kohli’s Men in Blue will...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/sameer.jpg?itok=uG9pNmvk
This generation will witness shift from linear TV to OTT: Sameer Nair

MUMBAI: Ever since the Covid2019 pandemic cast its shadow over the world, the consumption pattern of audiences has altered drastically. The entertainment industry, for one, has witnessed radical changes as the shutdown of theatres led to viewers taking to smartphones to keep themselves engaged....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/xos.jpg?itok=jhJi613g
Cosmos-Maya secures global digital distribution deals

MUMBAI: Singapore-based animation studio Cosmos-Maya has secured three key digital distribution deals which will see its original content made available across 120 platforms globally, including Amazon Fire TV, Apple iTunes, Hulu, ROKU and Vudu. US-based OTT Studio has picked up four Cosmos-Maya...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/swqti.jpg?itok=FSOUVpBf
Swati Mohan quits Netflix India

KOLKATA: Netflix India marketing director Swati Mohan has moved on from the organisation. She spearheaded the streaming giant’s marketing strategy at a very crucial time and led several big campaigns. She spent over two years at the organisation. Back in 2018, Mohan resigned from her position at...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/26/pun.jpg?itok=5vG_tysn
Puneet Gupt on Times Internet’s performance post-Covid

Given the sudden uncertainties, digital publishers were fretting about the downturn in business at the beginning of Covid2019 crisis. Anticipating a very troublesome period, the publishers prepared to counter the worst situation.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required