iWorld
Report on Shemaroo

Sub Rs 3K LYF 4G smartphones

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/07/Mukesh%20Ambani.jpeg?itok=hpe_go8o

MUMBAI: Bringing Mukesh Ambani's vision of digitising the entire country to get its people to use the internet a step closer to fruition, LYF Smartphone+, the True 4G smartphone brand from Reliance Retail, has pushed the envelope of affordability in the Indian smartphone space by announcing a very aggressive price of Rs. 2999 on four of its Flame models – Flame 3, Flame 4, Flame 5 and Flame 6. This move also resonates with the Prime Minister Narendra Modi's vision of a digitally-connected India says a Reliance Retail press release.

The Indian device ecosystem always featured a clear line of distinction between smartphone users and featurephone users with price acting as a major barrier. With the introduction of 4G smartphones at a price which rivals that of featurephones, LYF has made it easy for featurephone users to upgrade to smartphones.

Like all LYF devices, the Flame series too offers smartphones equipped with VoLTE, or voice over LTE -- a technology that enables the device to provide advanced features such as faster call setup, high-definition (HD) voice and video calling, seamless switching between voice and video calls and multi-party conferencing on a 4G LTE network.

The dual-SIM slots, a characteristic feature of every Flame phone, allow users to simultaneously use a 4G SIM in either of the slots. Further, all LYF devices come with a free Jio preview offer, under which every user buying a LYF phone gets access to the entire range of Jio services, Flame series provides a platform for users to migrate from older networks such as 2G or 3G to the more advanced 4G ecosystem. In addition to this, Flame series also offer smart aesthetic features and superior hardware technology claims the Reliance Retail release.

With all the models being equipped with a primary camera and also a front camera, or a selfie-shooter, Flame series allows users to shoot images of all types with a range of photography features such as HDR, panorama, face detection, smile shutter, burst mode, slow motion video, metering, white balance, anti-banding and ISO. 

Will the competition, especially the Chinese smartphone manufacturers for whom India is a focus market, react with aggressive price points? Only time can tell. The Indian consumer will definitely benefit with lower priced smartphones, bringing closer the mission of Indian political and industry leaders to have every Indian connected.

Also read:

Reliance Retail launches LYF Wind 5 smartphone

Reliance Jio's mid-segment LYF Water 5 smartphone launches on Amazon

Reliance Jio embarks 4G trail service for public

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/19/altbalaji-800.jpg?itok=xAVPUJdC
ALTBalaji subscription up by 42% y-o-y in FY21

KOLKATA: ALTBalaji seems to be driving the growth of Balaji Telefilms with a 42 per cent growth in subscriptions for FY21. The platform sold a total of 4.7 million subscriptions for the year, compared to Rs 3.4 million in FY20.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/hipi.jpg?itok=hY19GUgq
HiPi launches on android, to be available for ioS soon

Short video platform HiPi has announced a separate app in the user-generated content (UGC) market. After being a part of Zee5 as a beta version since its launch in 2020, ‘HiPi ka naya adda’ will now be available for Android users from 18 June and iOS users from 22 June. 

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/photogrid_plus_1624022233852.jpg?itok=5LWHMrxX
MX TakaTak co-powers the ninth edition of Miss Diva

KOLKATA: Promising users compelling content across categories, MX TakaTak on Friday announced its association with the ninth edition of Miss Diva as the Co-powered by Sponsor for this coveted pageant. The nationwide hunt to select representatives from across the country commenced on 11 June and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/18/naz.jpg?itok=Cmla0yqr
Nazara Technologies to acquire gaming agency Publishme

Nazara Technologies Limited announced that it has signed a binding term sheet to acquire a majority stake in Arrakis Tanitim Organizasyon Pazarlama San. Tic. Ltd. Sti (Publishme), the largest mobile game publishing agency in the Middle East and Turkey.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/photogrid_plus_1623933796698.jpg?itok=zvAHBEti
Snapchat premieres new Creator Shows with Anushka Sen & Vir Das

New Delhi: Snap has announced the launch of its first local and original Indian Creator shows produced by Qyuki and featuring television actress Anushka Sen and comedian Vir Das. Powered by relatable characters made for Snapchat’s mobile first audience, the shows will air exclusively on Snapchat...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/dek.jpg?itok=R_5SsvQW
Zee5 unveils new brand campaign to promote Rs 499 subscription plan

As Zee5 keeps adding new content to its portfolio, it is also revising its annual subscription package to get more eyeballs. It has priced down its annual subscription to Rs 499 from Rs 999 for a limited period.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/17/as.jpg?itok=5CiF05FF
Amazon Studios launches inclusion policy & playbook

This is one production studio which is putting its money where its mouth is. And it should even get a nod of appreciation from the Indian ministries of information and broadcasting, electronics and information technology, and even education.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/discovery.jpg?itok=d2NlR53o
discovery+ unveils special content line-up for sports fans

With the sporting action on a pause, fans are scrambling for ways to enjoy their favourite sports. Streaming platform discovery+ on Wednesday, unveiled its new content line-up with a host of gripping documentaries to keep the fans engaged, as they wait for the real action. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/photogrid_plus_1623850060882.jpg?itok=rMN_Efxw
SonyLIV appoints Sreedhar Reddy Komalla as Telugu Content head

Kolkata: SonyLIV has appointed Sreedhar Reddy Komalla as Telugu Content head, Digital Business. In his new role, Reddy will primarily focus on leading the expansion plans of the Telugu vertical of SonyLIV for users across markets.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required