Facebook ups interactive content in India through game show 'Confetti'

The show will be aired on Facebook Watch


MUMBAI: Social media giant Facebook is all set to bring its interactive game show Confetti to India. The show which will be launched on 12 June will be aired on Facebook’s dedicated video platform Facebook Watch.

“This show brings together our vision for social video. Confetti is a global interactive show that we started last year in 2018. Confetti is about pop trivia and a live show. We are quite excited about how the show will evolve in India,” Facebook India director and head of partnerships Manish Chopra commented.

The IP of the show remains with Facebook and is produced in partnership with Freemantle. It was first introduced in the US and was expanded into the UK, Canada, Mexico, Thailand, Vietnam and the Philippines. Confetti challenges participants to answer pop culture trivia questions for a chance to win a cash prize of up to Rs 3 lakh every day.

“As we see it, social interactive video kind of behaviour is something that we at Facebook have seen evolve over time. In India, it’s now a critical way of bringing communities together. We want to use that kind of social interaction for the right conversations that are happening,” Chopra said.

“It’s an incredible journey that is starting. It will help get the ecosystem right and help put the vitamin into that ecosystem. We expect our content creator partners and the entire ecosystem to take this concept and use the same platform and to take it to a much bigger level,” Chopra added.

While Facebook has been emphasising on community building globally, Chopra said Watch Party is a brilliant example of how engaging interactive conversation happens on the platform. He added that through Watch Party, a user is able to either watch something together or create his own group and get that conversation going. According to him, that’s where interactivity happens.

The Facebook spokesperson also added that the Story product is doing surprisingly well on Facebook, Instagram and WhatsApp.  According to him, it brings together two key things. While it encourages spontaneous expression, the other thing is that it brings together the non-permanence of the ephemeral aspect of the story that makes people post and share more. Chopra noted that instead of people sharing very big moments of their life, they share multiple slices of life here.

“We have Spark here which is a platform and I have a team that drives the adoption of Spark AR. In the context of India, it means a lot more people are able to develop the right kind of effects for both advertisers so that they can create engaging content. In India’s context, I assume there are today 200-250 million phones that are capable of delivering AR right, and that’s an incredible opportunity going forward. We are focused on developers and agencies who can create the right kind of AR effect,” he commented on the growing use of AR and VR.

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