iWorld

Content makes social media influencers popular

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/03/14/social.jpg?itok=-6oARuQ2

MUMBAI: A session on young media influencers was held on day 2 of FICCI FRAMES,the global media and entertainment conclave. These media influencers are being used by brands to promote their brands through social media. These infleuncers have a huge following on their social media platforms.

"I think earlier it was about the fact that if you are a celebrity, there should be a mystery around it. Now your celebrity status has everything to do with your relatability to the people." Said Rohan Joshi.

"I think when it comes to sponsorship and collaboration, brands come to us depending on the age group of our audience and if that matches up to their brand value." Srishti

Actor Gaurav Gera, popular on social media for his characters like Chutki and Shopkeeper, said: "I think we are like TV channels. You know where we have subscribers and steady audience like the way TV channels have. We are primarily making videos to entertain and to engage with people." 

Talking about maintaining consistency of the content, Prajakta Koli, a YouTuber known as MostlySane, said: "It has to be a full-time job. We have to be in search of content and there is no day off for us. Especially, in our initial days, when we are doing everything -- writing, performing, editing. But then, once you get a strong connection with the audience, you just go on."

Have the digital influencers got their dues?

"I was having a conversation with someone who was saying how much budget is allotted for digital marketing, and the amount was massive. It tells us how the whole ballgame of marketing has changed. Whereas they want a Bollywood star for his/her reach, they also want a social media influencer for its relatability factor."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/15/hipi.jpg?itok=IBCo1APZ
ZEE5's short-form video segment HiPi goes live

KOLKATA: India has closed its booming short-video market for the giant video-sharing platform TikTok for now. The past month saw an explosion of homegrown apps with even established over-the-top (OTT) players expanding into the segment. While ZEE5 had been working for HiPi for more than a year, the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/planet.jpg?itok=9b5Fsqis
Planet Marathi OTT launches the first-ever Marathi pay per view 'Ticket Window'

KOLKATA: Planet Marathi OTT has launched the first-ever pay-per-view platform for Marathi Films. It has announced the launch of ‘the ticket window’, a select pay-per-view format of the movie experience! Yes, it is a first-ever OTT platform to enable the ‘first day - first show’ experience,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/aditya.jpg?itok=8uRhuDRb
IN10 Media Network launches rebranded EPIC ON

MUMBAI: Announced earlier this year, IN10 Media Network’s upgraded and reimagined OTT platform EPIC ON is set to go live on 15 August 2020 with a new look, exciting brand proposition, and a future ready vision for digital content consumption in the new decade.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/icc.jpg?itok=Und1pVrE
BEYOND THE BOUNDARY: ICC WOMEN'S T20 WORLD CUP 2020 DOCUMENTARY

Cricket fans get a chance to relive all the action, excitement, and emotion from the ICC Women’s T20 World Cup 2020 as Beyond the Boundary, a retrospective documentary, debuts worldwide on Netflix. The documentary celebrates the 17-day tournament, which saw the emergence of new heroes in the women’...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/loco.jpg?itok=zgfRqHQr
Pocket Aces’ Loco sees over 6x rise in daily active users

KOLKATA: With the lockdown accelerating the growth of India’s gaming market, the country’s leading game streaming and esports app, Loco, has witnessed a 6x growth in DAUs in the past month. The viewership increase has been driven by a growth in the number of active streamers on the platform,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/mx.jpg?itok=mKYk2L94
MX Player witnesses a big jump in consumption on its gaming platform

KOLKATA: Democratizing entertainment with offerings ranging from video streaming, original web series, live TV, audio streaming and gaming – MX Player has stayed true to its vision of providing Indian audiences with “Everytainment”.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/bb.jpg?itok=_Z_ySdko
Wanted to create prototype for digital media with 'Bandish Bandits': Anand Tiwari

Anand Tiwari, the man behind Love Per Square Foot is back with yet another directorial venture Bandish Bandits. Tiwari is a stage actor and director known for his roles in films like Kites, Udaan, Aisha, and Go Goa Gone.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/dm.jpg?itok=YZjmY9b8
English GEC becomes top gainer in Chrome DM week 31

English GEC genre has become the top gainer in week 31, 2020 of Chrome Data Analytics and Media data. The genre grew by 3.66 per cent. In this genre, Colors Infinity gained highest OTS with 39.9 per cent in the six metros market.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/gdlg4.jpg?itok=LOpSD6IQ
Hoichoi collaborates with JioFiber

KOLKATA: The Bengali OTT platform hoichoi is now available for JioFiber customers. JioFiber customers on Silver and above plans will have access to over 2000+ hours of Bengali movies, Original Series and a wide array of content through the hoichoi Platform on their Jio Set- Top Box. Additionally,...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required