iWorld

BookMyShow's campaign around the movie Dream Girl Creates a Stir on Social Media

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/13/bms.jpg?itok=Zen086F-

MUMBAI: BookMyShow, India’s leading entertainment destination, has launched a fun, quirky and innovative marketing campaign for Ayushmann Khurrana’s upcoming film ‘Dream Girl’. The campaign through its smart approach has managed to perform exceedingly well and capture people’s attention. This campaign has caught the eye of BookMyShow’s users in huge numbers and has been appreciated across social media platforms as well.

Here are some interesting facts about the campaign:

The campaign for Dream Girl has seen a phenomenal response from BookMyShow users, beating Avengers: Endgame when it came to ‘click rate’ and generating traffic on the platform

After the push notification was sent to users, the traffic on BookMyShow multiplied ten-fold within a few minutes, hitting the 1 million mark in an hour

After the campaign was activated, the number of missed calls on +91 70955 70955 increased by 10k in a day

The click rate for this campaign was 9x when compared to other campaigns of this scale

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/chumbak.jpg?itok=TfS2CZRm
The Script Room completes one year with 41 films over five brands

MUMBAI: - Having successfully created over 40 ad films across youth brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, a financial services app, The Script Room, a fast-growing writers' hub is celebrating its one-year completion amidst lockdown. A company born out of an enthusiastic and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/hbo.jpg?itok=RCSZaADk
HBO Max launches in the US with impressive content library

Every other week a new streaming service enters the market. But the arrival of HBO Max is more significant. WarnerMedia’s foray into the market creates a buzz because of its  big library of TV shows and films from popular brands like HBO and Warner Bros.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/2.jpg?itok=MWYWb4ok
FilmKaravan Originals, makers of 'Delhi Crime', releases first feature presentation

FilmKaravan Originals, the producers of the Netflix Original Delhi Crime, is in it for the long haul. The much-talked about taut thriller based on the investigation of the 2012 Delhi gang rape case had been widely praised and lauded by critics and audiences alike.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/hockey.jpg?itok=jwB7Lae4
International Hockey Fed partners NAGRA to deliver novel digital experience for fans

MUMBAI: The International Hockey Federation (FIH), the world’s governing body for the sport of hockey, and NAGRA, a Kudelski Group company and the world's leading independent provider of content protection and multi-screen video solutions, have signed a ten-year partnership that brings together the...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/eortv.jpg?itok=1WKC3eQ6
LGBTQ-focused streaming service EORTV launches website on OTT platform

MUMBAI: OTT media service platform EORTV has launched its website www.eortv.com with a differentiated philosophy to focus on the LGBTQ audiences and other communities. The mission of this new OTT platform is to be inclusive and create acceptance for all communities in society by eliminating any...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/nimot.jpg?itok=usv1PXHQ
Game-streaming app NimoTv launches in India

MUMBAI: Live streaming platform for games and e-sports NimoTv has officially been launched in India. NimoTv is the overseas unit of Chinese game live streaming platform Huya. The app is available for Andriod and iOS users. NimoTv is a platform for all the gamers to stream. The company intends to...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/voot.jpg?itok=_EsTqTGf
Voot partners with upGrad, expands content play to edutainment

MUMBAI: Leading streaming platform Voot has tied up with the largest online higher education company upGrad. This opens a doorway for consumers and working professionals to seamlessly access the best of entertainment and education videos, all under one roof.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/azaz.jpg?itok=02OaOEdR
Ayaz Memon Joins 1 Play Sports

MUMBAI: Sports media narrowcasting startup in the Asia Pacific 1 Play Sports has brought sports journalist Ayaz Memon onboard as consulting editor-in-chief, India from May 2020. Memon, a media veteran with over 40 years’ experience, will lead the thrust for 1 Play Sports to deepen its roots and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/sony.jpg?itok=A-IknfG5
Applause Entertainment signs multi-show deal with SonyLIV

Applause Entertainment has announced a content licensing deal of four premium drama series with SonyLIV, the popular on-demand video streaming service from Sony Pictures Networks India.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required