iWorld

ZEE5’s new TV campaign gives power of choice, convenience to women

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/13/zee5.jpg?itok=GsXWnmip

MUMBAI: As ZEE5 enters its 3rd year of entertaining audiences across India, the country's largest ConTech OTT platform, promises to further democratise vicontent-viewing via its new campaign “Main MeraDekh Lungi”. The latest television campaign for its ‘Advertising Video On Demand’ (AVOD) revolves around championing the cause of ‘Choice fueled by Convenience’ by providing access to the library of content across all its 12 languages. The new TVC focuses on promoting convenient viewing. The woman who essays the role, the Indian wife or for that matter the daughter-in-Law in the TVC, echoes the voices of women across India who rightfully have the choice of entertainment for themselves and most importantly at their convenience.

ZEE5, a part of ZEEL and India's largest ConTech OTT platform, promises to further democratise content viewing via this new campaign Main MeraDekh Lungi. The creative route of the campaign showcases how a modern progressive woman who knows her entertainment choices and how can she get it. 

A ZEE5 India spokesperson said, “Our aim with this new campaign was to showcase that today, the Indian woman has the right to elect her favourite entertainment TV show (Choice) and ease of viewing (Convenience). The name "Main meradekh lungi" for the campaign was creatively coined from the widely-used term across households, which magically works as a word play for our category. Referring to ‘dekhna’, which relates to the fact that 'viewing is made personal by ZEE5'. The TVC showcases how the app gives the woman, who is evolved and knows what content she wishes to watch, the freedom to watch her favourite shows, movies, etc, anytime, anywhere on ZEE5.” 

With this campaign ZEE5 looks to reduce the fight for the remote in single TV households. Additionally, how the Indian women sacrifices everything including her entertainment for the family, would not have to compromise it going further. 

At ZEE5 we believe that we are here entertain all equally with by giving freedom to our viewers to watch content at their convenience. This is the true essence of wholesome entertainment with no bias towards time, any particular language or genre. With 125,000 hours of content / entertainment across 12 languages, 800+ Top rated TV Shows, 4100+ Movies, 90+ Path breaking Originals, Super-hit Music videos, 100+ LIVE channels, 30+ News channels, 3000+ hours of Kids content, Lip smacking Food videos, and more, ZEE5’s depth of offerings across content types, genres and languages is hard to beat and appeals to the viewer looking for a complete entertainment package destination.

This campaign will primarily be driven through television. However, other mediums of promotions will also be a part of the overall integrated approach. Since a lot of entertainment gets consumed when people are travelling and it’s about utilising that time to watch your shows when you are free, again showcasing convenience, we want to use transit mediums. So use the following static branding and audio announcements in Mumbai and Delhi Metro and local trains by using contextual imagery and headlines. Radio, In Mall branding in Tier II towns, Social Media and Digital – branding and content marketing on sites will also be a part of this campaign.

Hindi:

https://www.facebook.com/ZEE5Shows/videos/208483846885134/

https://www.facebook.com/ZEE5Shows/videos/2653201481579357/

Marathi:

https://www.facebook.com/zee5marathi/videos/277256719924700/

https://www.facebook.com/zee5marathi/videos/889890838122876/

Tamil:

https://www.facebook.com/ZEE5Tamil/videos/2265126033782106/

Kannada:

https://www.facebook.com/ZEE5Kannada/videos/598053137415955/

https://www.facebook.com/ZEE5Kannada/videos/506881770202476/

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627040301899.jpg?itok=9hzdWtRW
Lomotif announces #DostiRemixed contest to ring in Friendship Day

Mumbai: Friendship Day is just around the corner and to celebrate it, there's no better way than spending fun moments with your best friends in these otherwise despairing times. Keeping this in mind, video-sharing platform Lomotif has announced its latest #DostiRemixed challenge. The challenge that...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627030304870.jpg?itok=rxMDWurv
discovery+ announces coverage of Blue Origin’s space launch

Mumbai: discovery+ India on Friday has announced the coverage of Blue Origin founder Jeff Bezos’ first flight to space made on 20 July.  The show, ‘Jeff Bezos In Space: Blue Origin Takes Flight’ is anchored by The Washington Post’s Libby Casey and Discovery’s Chris Jacobs. It also features on-the-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/abs.jpg?itok=N4zzYVUd
Eros Now partners with Live Satellite Media to bolster presence across India

South Asian entertainment platform Eros Now has partnered with Mumbai-based Live Satellite Media, part of the ABS group to ensure delivery of video services across all parts of the country.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/voot.jpg?itok=qG2gUgmp
Voot Select to kick off direct-to-OTT Film Festival on 24 July

Voot Select is all set to host its first ever direct-to-OTT film festival starting 24 July. The Voot Select Film Fest will stream as many as 15 critically acclaimed movies across genres in a span of eight days, the platform announced on Friday.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/at.jpg?itok=gLmSN8jD
HBO Max, HBO add 2.8 mn subs in Q2, WarnerMedia’s revenues touch $8.8 billion.

Media and telecommunications giant AT&T showed continued customer growth in wireless, fiber and HBO Max in the second quarter, the company has said. In its Q2 report released on Thursday, AT&T reported consolidated revenues of $44 billion, up from $41 billion in Q2 2020.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626959898947.jpg?itok=c8TrNSe6
Chingari, Radio City team up to offer more digital content to users

Mumbai: Short video app Chingari has announced its collaboration with Radio City to promote the demand for digital content among a niche user base.  The partnership aims at expanding the brands’ footprint by providing entertainment to people as they stay indoors during the pandemic, the platform...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626956603557.jpg?itok=tnkdxZCQ
StudioNEXT collaborates with Venture Catalysts for 'Shark Tank India'

Mumbai: The popular American business reality show Shark Tank is making headway into India. StudioNEXT, an independent business unit of Sony Pictures Network (SPN), has announced its collaboration with Venture Catalysts as the startup ecosystem advisor for the very first edition of Shark Tank India...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626952076499.jpg?itok=w1ZkO-c5
Disney+ Hotstar unveils new content line-up in latest campaign

Mumbai: Riding the direct-to-digital movie release wave, streaming platform Disney+ Hotstar has launched a television campaign to promote its new content line-up. The campaign announces all releases under the Disney+ Hotstar Multiplex banner within the next three-month window, including Ajay Devgn-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626944535226.jpg?itok=K0HL_hCA
Esports Premier League 2021 hits one million registrations

Mumbai: The inaugural edition of the nation-wide Esports league, Esports Premier League (ESPL) 2021 has seen an unprecedented response among the gaming community with massive one million registrations and has just concluded the last user registration phase. The registrations for the event went live...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required