iWorld

ZEE5 partners with Eduauraa to provide world class online eduction at an affordable price

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/29/edu.jpg?itok=do8p2Sbw

National: ZEE5, India's largest ConTech brand today, amidst the presence of Shri Ramesh Pokhriyal 'Nishank', Hon'ble Minister of Human Resource Development, Government of India announced an exclusive partnership with Eduauraa, a premier digital learning platform. After reimagining the content landscape for Indian OTT consumers and entertaining millions of individuals with an array of bespoke content across 100+ originals, movies, news and its brand-new gamification offering all on one single platform, ZEE5 today, via this partnership, has taken a strong step forward in creating purposeful content for its viewers across the Nation. The partnership was launched at an event in Delhi, which was graced by the presence of Shri Ramesh Pokhriyal 'Nishank', Hon'ble Minister of Human Resource Development, Government of India, and Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., Mr. Tarun Katial, CEO, ZEE5 India and Ms. Akanksha Chaturvedi, Founder and CEO, Eduauraa.

Shri Ramesh Pokhriyal 'Nishank', Hon'ble Minister of Human Resource Development, during his keynote said, “My congratulations to ZEE5 and Eduauraa for showing great foresight in bringing education to a streaming platform. I am sure that the digital transformation of education will provide easy access to content and democratize education for masses. It should be our endeavour to see more innovation in the learning ecosystem that will allow each child to discover his strengths and abilities and fulfil his dreams in a digital world!”

India has the world's largest school going population between the age bracket of 6-17 with over 310 million students. Over 55% of Indian students take tuitions, and on an average 11-12% of a parent's income goes on a single child's education. The cost of education has risen from Rs.55,000 to Rs.1,25,000 over the past decade, an increase of over 150%. Despite spending a huge portion of their earnings, parents have no control over the quality of education their children get. Access to e-learning platforms in India remains prohibitively expensive ranging from Rs. 15,000 to Rs.2 lakhs/year.

When 85% of India earns below 8 lakhs a year, how can India afford this?
ZEE5 and Eduauraa join hands to democratize education by giving world class quality education content at an
affordable price, empowering over 310 million students.

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. commented, “Education is the most important pillar of any economy. If the education of this Country can be revolutionized, then every individual can be empowered to improve their standard of living, thus having a trickle up effect and in turn positively impacting the development of our Country. ZEE5's initiative with Eduauraa is our first step towards giving back to our extended family by delivering purposeful content at an affordable price.”

Tarun Katial, CEO, ZEE5 India said, “Our larger vision at ZEE5, is to be able to build a rich repository of purposeful content across genres that makes a ZEE5 subscription an investment for an individual to enjoy content viewing anytime, anywhere. With Eduauraa on board, we want to create purposeful content and address the educational needs of the young students across the Country.  Quality education should be accessible to one and all, irrespective of age, gender, financial capabilities, and their place of stay. In most cities, a significant amount of household income is today spent on private coaching, irrespective of the child's grade. Eduauraa coming on board with ZEE5 will help us strengthen our education content portfolio. With our wide reach across the Country including metros, Tier 2 cities, Tier 3 towns and villages, we hope to provide quality education to children in an engaging way at no extra cost.”

The partnership will transform the traditional learning system and provide students of class 6th to 12th standard across different boards including ICSE, CBSE and seven state boards (Maharashtra, Rajasthan, Uttar Pradesh, Bihar, Madhya Pradesh, Chhattisgarh and Tamil Nadu), in English and Hindi. Concept based learning as per Board wise syllabus will be delivered through interactive video lectures using innovative and interactive methods that explain each and every topic or concept.

Akanksha Chaturvedi, Founder & CEO, Eduauraa commented, “Having studied at great institutions, I realised that India can be transformed if superior quality education can reach every child. The challenge was that world class education was expensive and only the rich could afford it. We believe technology could be used as an enabler to eliminate all barriers and transform the way education is consumed. In ZEE5 we found a partner  with  a similar  vision.  With a  philosophy  of empowering children and playing catalysts to equal opportunities, Eduauraa was created with a vision to democratize education by using technology, making premiere quality education reach every corner of India at an affordable price.”

ZEE5 has aggressively invested in onboarding best-in-class technology partners who could help deliver a hyper- personalised and a seamless content viewing experience for consumers to watch content on any device, anytime. With Eduauraa coming on board, ZEE5 will continue to invest further in technology to better the overall consumer journey onto the platform by making the app user friendly and intuitive.

ZEE5 subscribers would be able to conveniently access Eduauraa through an in-app integration. As part of the introductory offering, ZEE5 will offer Eduauraa free for six months for new users who would subscribe to the annual pack and register themselves on or before March 31st, 2020. Eduauraa on ZEE5 would be available in Hindi and English
– the only educational app at this price point to make language options available for the viewer.

Some of the segment leading features would include multiple options to learn and excel such as interactive animation videos, e-books, and practice test papers, English learning segment which is valuable for people across all age groups, content to prepare for competitive exams such as civil services, banking and railways, team of IIT's, IIM's and other Professors who are responsible for the quality check of the content, and Eduauraa Proficiency Quotient, Eduauraa Assistant, virtual classroom and mentor service.
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/gaana.jpg?itok=AQ_HJ_Rn
Podcast consumption on Gaana jumped 40 % YoY in 2021: CMO Shashwat Goswami

If the digital revolution paved the way for the OTT boom, it also provided a fresh impetus to the audio industry to evolve with the changing times. As the habit of consuming content on the go became a lifestyle for people, audio emerged as the most convenient option to keep one entertained and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/vi.jpg?itok=sJV18Cgh
Vodafone Idea reports consolidated loss of Rs 7,231 cr in Q3

Vodafone Idea on Friday reported a consolidated loss of Rs 7,230.9 crore for the third quarter ending December 2021. This is up from Rs 4,532.1 crore that the telecom major reported in the corresponding quarter previous year.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/reliance.jpg?itok=mhvpWXWY
Reliance net profit jumps 41 % YoY to reach Rs 18,549 crores in Q3

Mumbai: Mukesh Ambani-led conglomerate Reliance Industries Ltd (RIL) continued its golden run, and posted a net profit of Rs 18,549 crores for the third quarter ended 31 December 2021. This is an increase of 41 per cent from ₹13,101 crore reported a year ago during the same period. The company had...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_183414_800_x_800_pixel.jpg?itok=SKNs3xKG
Unilever's Gaurav Jeet Singh joins Facebook India

Mumbai: Unilever's executive Gaurav Jeet Singh has moved on from the FMCG major to join Facebook India as director-partnerships. At Unilever, Singh served as general manager, media- South Asia.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/net.jpg?itok=q3doDXj4
Netflix ends 2021 with 222 million global subscribers

Netflix has announced its financial results for the fourth quarter of 2021. The company reported revenue of $7.7 billion registering a growth of 16 per cent year-on-year. The streaming giant added 8.3 million global paid subscribers in Q4 bringing its paid memberships up to 222 million at the end...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_130629_800_x_800_pixel.jpg?itok=t6c60R2b
Joe Earley becomes Hulu's new president

Mumbai: Disney has announced the appointment of Joe Earley as president of streaming service platform - Hulu. He previously served as executive VP of marketing and operations at Disney Plus and is headed to its sister service after joining the media company in 2019. Earley succeeds former Hulu...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_165559_800_x_800_pixel.jpg?itok=4kQ3QMdA
AMG, Google ink multi-year and multi-platform partnership

Mumbai: Allen Media Group (AMG) and Google have announced a new multi-year and multi-platform strategic partnership to accelerate growth across AMG's entire portfolio of media and digital properties, providing data-driven and secure technology solutions in service of AMG's current phase of rapid...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_151033_800_x_800_pixel.png?itok=vVlzIL6Z
Vodafone loses 1.89 mn subs in Nov; Jio, Airtel post strong gains: Trai

Mumbai: Reliance Jio added 2.01 million and Bharti Airtel added 1.31 million wireless subscribers in November 2021 according to subscription data by Telecom Regulatory Authority of India (Trai). Vodafone Idea lost 1.89 million subscribers during the same period, the data revealed. The total number...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_120634_800_x_800_pixel.jpg?itok=QnF29rC0
WinZO ropes in Youtuber CarryMinati as brand ambassador

Mumbai: Homegrown interactive entertainment platform WinZO has roped in independent content creator Ajey Nagar who goes by the alias CarryMinati, as its brand ambassador. The New Delhi-headquartered interactive social gaming startup seeks to leverage its foothold within the gaming community in...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required