iWorld

ZEE5 breaks records this election season

‘The platform celebrates the victory ofincreased video viewership by 38X’

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MUMBAI: ZEE5,India’s fastest growing OTT platformestablished themselves as a one stop destination for complete coverage of Lok Sabha 2019 elections with their new campaign titled – IssBaarSahiUngli Karna. Spanning between 19th April to 23rd May, the three-phased campaign was divided into;pre-voting, voting and results and allowed users to catch up all news related to the 2019 Lok Sabha elections.

Highlights of the campaign included15+ live channels across languages, real time analysis of elections, special carousels such as debate shows, expert analysis, voters FAQs, political campaigns, election phases, exit polls, special language-based carousels for regional viewers in Marathi, Gujarati, Hindi etc.

The record-breaking election campaign brought a 38x spike in viewership numbers.

As a part of its first phase ZEE5 focused on warm up, countdown and early trends. However, the second phase highlighted the impact on the trade market during the day andthe phase 3 tracked developments during the day on real times basis. Phase 4 and 5 included interesting memes and campaigns with to engage viewers.

Analysis of the viewing pattern shows that theLIVE TVgot viewers logging in between 11 AM- 12 noon and Video on Demand spiked between 11AM- 1 PM

Taranjeet Singh, Chief Revenue Officer and Business Head - New Projects, ZEE5 India, said,“Lok Sabha election of India is the most watched event across the world and we have witnessed a significant surge of 38x news viewershipduring this season. With this campaign, we established ZEE5 as a one stop destination for all the news coverage related to 2019 polls. We associated with some of the top news channels such as Republic TV, Bloomberg Quint, Zee News among others with new features such as live auto play feature carousel, picture in picture, in app flash cards and polls that helped us engage and feed content to our audience on a real time basis. Our live TV offering has seen huge traction across the country and on the back of the results from this feature, we are proud to achieve more than we expected in this historic event.”

With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year. Subscribe to ZEE5 and avail the blockbuster offer – Flat 30% off (coupon code GET30) - offer valid till 10th June 2019 and additional cashback on Amazon Pay upto Rs. 200.

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