iWorld

YouTube updates terms of service, likely to impact content creators

The new rules come into effect from 1 June.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/22/yt.jpg?itok=fr-74iJY

New Delhi: Google-owned video platform YouTube has updated its terms of service for all countries outside the United States. The new rules come into effect from 1 June. 

The video streaming giant has made some changes in its monetization policy, according to which content creators who are not part of the YouTube Partnership Program (YPP) will be rendered ineligible to earn revenue. 

With this move, YouTube plans to push more content creators to be part of YPP, provided they fulfil the eligibility criteria which remains unchanged (1,000 subscribers and 4,000 hours of watch). The platform has already decided to initiate this process to serve advertisements on a limited set of brand-safe videos on channels, not in YPP or not under a monetizing agreement.

The new rules will not impact the current monetizing settings offered to content creators who are already part of YPP. To monetize the contents, all creators who are included in YPP will need to submit complete tax information in Google AdSense to determine if any withholding tax applies to their payments. 

"You grant the right to YouTube to monetize your content on the service (and such monetization may include displaying ads on or within content or charging users a fee for access). This agreement does not entitle you to any payments,'' reads YouTube's new terms of service in India. 

The new update on YouTube could deal a real blow to content creators who purposefully stay away from becoming a part of the YPP fearing ads could drive their users away. 

Talking about the change in monetizing policy, Do Your Thng founder Ankit Agarwal said, "Creators don’t receive any compensation from ads run on their videos. The controversial move is a tactile reminder that creators merely rent digital space. They don’t own it. So, they have to abide by someone else’s rules. It’s not merely creators who’ll feel the pinch, non-profit channels will too. None of the benefits from the ads placed on their content will go to them." 

Terming it as an 'adpocalypse', Agarwal added that the new move could be aiming to push more people towards the subscription service YouTube premium.

BC Webwise founder and MD Chaaya Baradhwaj said that YouTube's amended terms of service will negatively affect creators, brands, and audiences. 

"More ads is not a pleasant experience, and not sharing revenue is ok for those who are not looking at Youtube for monetisation, but definitely discourages content creators. Further, if we are not allowed to disable ads, then it affects branded content. All in all, Youtube's new policies, are not looking good for the creators, brands, or the audience," she asserted. 

According to Digidarts founder and CEO Siddhartha Vanvani the new terms of service could give brands an option to advertise on several Indian YouTube channels that are not part of the YPP. 

"Brands now have a vast ocean of inventories to advertise their products & services on a large number of channels available. There are a lot of quality Indian YouTube channels that aren’t a part of the YPP, but now with this new update, brands can target these channels too. This will directly enhance the brand's reach, views, and engagement. Additionally, with the help of different campaigns, brands’ can look at acquiring more users and increase sales," said Vanvani.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/23/photogrid_plus_1632394782121.jpg?itok=9EKpEtu1
Reliance Jio added 6.5 million mobile subscribers in July: Trai

Mumbai: Reliance Jio added 6.5 million mobile subscribers in July, according to the latest data shared by the Telecom Regulatory Authority of India (Trai). Airtel added 1.9 million mobile subscribers and Vodafone Idea lost 1.4 million subscribers, the telecom regulator said. BSNL lost 1.01 million...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/netflix.jpg?itok=mKieWC1Y
Netflix acquires Roald Dahl Story Company

Netflix has acquired the Roald Dahl Story Company (RDSC) in what is believed to be one of its largest deals recently.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632317494675.jpg?itok=05D7gjQV
Government names K Rajaram as new telecom secretary

Mumbai: The central government has appointed K Rajaram as the new telecom secretary, according to a report by Economic Times. Rajaram is a Tamil Nadu cadre 1989-batch Indian Administrative Service (IAS) officer, currently working as an additional secretary in the Department of Economic Affairs (DEA...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/22/photogrid_plus_1632290529556.jpg?itok=H_1Bev4I
Zee5 Global onboards Yogin Vora as associate director, digital marketing

Mumbai: Streaming service platform Zee5 Global has brought on board Yogin Vora as associate director - digital marketing. Vora joins from HDFC Life, where he worked as senior marketing manager - digital marketing for more than three years. A management graduate from the University of Mumbai, Vora...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/slice.jpg?itok=v9CgTpPO
slice targets Gen Z with its IPL campaign on Disney+ Hotstar

In a move to capture the cricket momentum to build reach among millennials and Gen Z, credit card challenger brand slice has launched its first ad film on Disney+ Hotstar.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/photogrid_plus_1632227106544.jpg?itok=ME_KhVxk
I&B minister Anurag Thakur meets Netflix chief Reed Hastings

Mumbai: Minister of information and broadcasting Anurag Thakur met with Netflix co-founder and chief executive officer Reed Hastings for a discussion on Tuesday. Thakur presented Hastings with a copy of the holy book Bhagvad Gita during the meeting.  The minister shared photos of the meeting via...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/21/photogrid_plus_1632208370114.jpg?itok=4XiDl8uU
Zee Theatre, Nine Rasa team up to showcase ‘Pashmina’

Mumbai: Zee Theatre has collaborated with performing arts-focused OTT platform Nine Rasa to showcase Manish Chaudhary and Anamika Tiwari starrer "Pashmina". Tata Sky Theatre will air the play on 26 September at 2 p.m and 8 p.m. "This collaboration between Zee Theatre and Nine Rãsã is an attempt to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632136168667.jpg?itok=nqqcLGZ5
Trell acquires Womaniya as 'strategic fit'

Mumbai: Homegrown social commerce platform Trell on Monday announced that it has acquired Womaniya, a community that empowers women to be self-aware on wellness and self-care.  The integration of Trell and Womaniya is aimed at providing a more comprehensive solution to improving efficiencies and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/20/photogrid_plus_1632123223605.jpg?itok=wbOnMURf
Facebook India onboards Rajiv Aggarwal as director of public policy

Mumbai: Facebook India on Monday announced the appointment of Rajiv Aggarwal, a former Indian Administrative Service (IAS) officer, as director of public policy. He succeeds Ankhi Das, who quit in October last year. In this role, Aggarwal will lead policy development initiatives for the company...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required