The future belongs to creator-led franchises: James Murdoch

The former CEO of 21st Century Fox delivered the keynote address at the APOS conference.


New Delhi: Creator-led franchises will be more powerful and more profitable in the years to come if they can take a little more risk and own their IPs, said James Murdoch former chief executive officer of 21st Century Fox and now the founder & CEO of private holding company Lupa Systems.

As the streaming war rages on, Murdoch said it will put a lot of pressure on the content creators, leading to a huge demand for their services in near future. “The real question is what the creative output is going to look like in these conglomerates. There will be more value for creators in the future, not just in terms of selling for a high price and on a work for hire basis,” he detailed while delivering the keynote address at the annual APOS conference which began virtually on Tuesday.

According to Murdoch, author ownership will become common, as more creators would not want to sell their work forever and a day.

Talking about the Indian market, he noted that while some multinationals may be frustrated by bureaucracy or having the wrong local partners, ultimately India is a transparent marketplace, not very top-down but driven by ideas and entrepreneurs, and a consumer economy that is going to grow for a long time.

“I see a lot of opportunities there, especially when you get into towns and villages where distribution revolution is most profound. Digital connectivity will open vast opportunities for society, logistics, education and it is going to be exciting for entrepreneurs as well as customers if done right,” he said. “The broader media sector is continuing to grow, but it is going to be a chaotic and tumultuous few years in terms of how it shapes in India. There is cutthroat competition in down streaming, complexities of legacy distributions, it is a very disaggregated production environment. But it will be interesting.”

The one-time scion exited his family's media empire to found his own holding company Lupa Systems in 2019. Early this year, he announced his new venture along with former chairman & CEO of Star India and president of Walt Disney Company Asia Pacific Uday Shankar, to explore technology and media opportunities in emerging markets.

Highlighting how several big media companies have been seeking to scale to compete in the streaming environment, Murdoch said, the question is not if it's right to scale, but how many of these companies will be more profitable than they were in the past. “Avoiding the loss of value is great, but near survival does not create value. The downstream competition is going to be intense for a long time whether it's Amazon or Netflix. If you try to compete with the mass market, you have to have an amazing user experience and lots of good programming,” he added.

On founding Lupa Systems in 2019, Murdoch said he wanted to explore areas of long-term consequences. “The more exciting opportunity was to do something entrepreneurial with a small team, but also focus on future questions, especially with all legacy businesses adopting digital,” he shared.

Run by the regional consultancy Media Partners Asia, the three-day conference kicked off on Tuesday, with the keynote address by Murdoch. Asia's influential media and entertainment industry conference is traditionally organised in Indonesia, but is being held virtually this year due to pandemic restrictions.

Latest Reads

discovery+ launches investigative docuseries ‘Dangals of Crime’

Mumbai: Streaming app discovery+ has launched an investigative docuseries "Dangals of Crime - The Untold Truth About Indian Wrestling," which traces the meteoric rise of the Olympic sport of Wrestling in India while exploring in-depth the dark underbelly of crime often associated with it. Former...

iWorld Over The Top Services
WarnerMedia announces three senior content hires in Asia

Mumbai: WarnerMedia on Friday announced three senior content hires in Asia to bolster its original productions teams in advance of the launch of HBO Max in the region. In the Singapore-based team, Mark Francis has been appointed group lead of production and development (scripted and unscripted),...

iWorld Over The Top Services
Google to invest $1 billion in Airtel

Mumbai: Bharti Airtel and Google on Friday announced that the latter intends to invest $ one billion in the telecom major as part of its Google for India Digitisation Fund which includes equity investment as well as a corpus.

iWorld Telecom
Cornerstone Sport signs exclusive streaming deal with Loco

Mumbai: Esports team GodLike Esports has inked a deal with streaming and esports platform Loco. Cornerstone Sport, the management agency of GodLike Esports, facilitated the deal to provide live streaming rights for GodLike’s BGMI, Free Fire, and CODM rosters to Loco. "The two companies will join...

iWorld Over The Top Services
Disney+ Hotstar appoints Shweta Poojari as PR & publicity head for India

Mumbai: Disney+ Hotstar has appointed Shweta Poojari as head of public relations and publicity for the Indian market.  She was previously managing publicity for Netflix originals in India for three years.

iWorld Over The Top Services
AT&T likely to close WarnerMedia-Discovery merger by June-end

Mumbai: US major AT&T has reported its fourth-quarter financial results on Wednesday. The company's WarnerMedia segment posted revenues of $9.9 billion, a growth of 15.4 per cent year-on-year driven by content licensing and direct-to-consumer subscription growth. The company said that it...

iWorld Over The Top Services
AT&T rolls out fastest consumer broadband at 2-gig, 5-gig speeds

Mumbai: Telecommunication giant AT&T has rolled out the fastest consumer broadband services at new multi-gig speeds of 2-gig and 5-gig for its fiber customers across parts of the network’s footprint. Starting 24 January, AT&T’s nearly 5.2 million customer locations in parts of more than 70...

iWorld Over The Top Services
National Poker Series set to return with second edition on 6 March

National Poker Series (NPS) India is set to return with its second edition on 6 March. The series has announced a prize pool of Rs 18.5 crore for 84 tournaments across 15 days.

iWorld e-commerce
Trai directs DPOs to comply with provisions of interconnection regulations

Mumbai: The Telecom Regulatory Authority of India (Trai) has directed all distribution platform operators (DPOs) to ensure compliance with the provisions of the interconnection regulations pertaining to the listing and display of TV channels on the electronic programme guide (EPG). The telecom...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories

* indicates required