Spotify reveals India’s music preferences at different times

Early morning sees workout playlists as popular.


MUMBAI: Music streaming app Spotify has revealed Indians’ tendency to listen to music at different times of the day. 7 am to 10 am is the time when most people listen to workout, workout mix and beast mode playlists. From 10 am to 4 pm, the chill playlists are popular - Lo-Fi Beats, Chill Hits and Chill Tracks. This is because people are generally busy in the office or college.

After 4 pm users in India make the switch from intense productivity mode to a more relaxed and eventually a party mood and between 4 pm and 9 pm, with playlists such as Mood Booster, Happy Hits and Party Chale On as most popular. The Heart Beats, Love pop and Timeless love songs playlists are the three most popular ones at this time of the day. Between 12 am and 7 am, more peaceful and perhaps sleep-inducing music is mostly consumed—the Peaceful Piano, Sleep and Chill tracks playlists being the most popular.

Considering the global music trends, listeners in the UK go for their gym sessions in the morning before 10 AM, while users Sweden listen to workout playlists like Beast Mode and Träning in the afternoons between 4 pm and 8 pm. In Canada, users perhaps skip the gym in the morning  and instead start their day with cosy playlists including Your Favorite Coffeehouse. Listeners in South African start off the day with the Peaceful Piano playlist but switch to the lit afternoon of RapCaviar around 2 pm.

In the Netherlands, listeners start streaming happy playlists such as ¡La Vida Loca! from 5 pm to 10 pm. “They’re also the biggest night owls—they don’t start winding down with meditation, lullabies, and Deep Sleep playlists until around 11 pm,” says Spotify.

Latest Reads

ZEE5 plans more show franchises, to invest in direct-to-digital movies

Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 has built its library on the back of marquee properties and regional content since the time of its entry in the burgeoning over-the-top (OTT) ecosystem. After hitting the audience with a number of popular original shows and direct-to-...

iWorld Over The Top Services
OTT content comes under govt scanner

MUMBAI: OTT platforms such as Netflix and Amazon Prime Video might face a censorship threat in India. Recently a senior government source told Reuters that the government might impose censorship on streaming platforms. The government official, who has direct knowledge of the deliberations was...

iWorld Over The Top Services
ZEE5 to stream 'Bhram' on October 24

MUMBAI:  The OTT giant ZEE5 is coming out with a new series titled 'Bhram' which will be a one of its kind psychological thriller with an extra topping of horror. 2019 is the year that has seen Indian cinema progress to greater heights not just in mainstream cinema but even in the OTT space. ZEE5...

iWorld Over The Top Services
Nikhil Gandhi moves to TikTok from Times Network

MUMBAI: TikTok has appointed Nikhil Gandhi as Tiktok India head. In his new role Gandhi will be responsible development and operation of TikTok India. Prior to the new appointment, Gandhi was associated with Times Network as President and COO. Gandhi has over 20 years of experience in leadership...

iWorld Social Media
Snapdeal witnessed 50% growth over last year from two Diwali sale editions

MUMBAI: Snapdeal, one of India’s largest value-focused online marketplaces, concluded the first two of its Bharat-focused Diwali sales on a high note. Snapdeal witnessed a 50 per cent growth over last year from the first two sale editions of this year and is confident of the momentum continuing in...

iWorld e-commerce
Sachin, Sehwag to open for India again

MUMBAI: Master Blaster Sachin Tendulkar, one of the most fearsome opening batsman of all time Virender Sehwag, the legendary West Indian Brian Lara, lethal Aussie speedster Bret Lee, one of Sri Lanka’s most stylish and dependable batsman of all time Tillakaratne Dilshan and the one and only, who...

iWorld Over The Top Services
Netflix’s mobile-only plan in India exceeds expectations; to help invest more in content

Netflix has bounced back in its Q3 2019 financials by posting revenue of $5.245 billion, which was almost in line with analysts’ prediction of $5.25 billion and was up by 31 per cent y-o-y. While the expected earnings per share were $1.04, Netflix boosted that by delivering $1.47. This is almost...

iWorld Over The Top Services
Ali Hussein promoted to CEO at Eros Now

MUMBAI: Ali Hussein has been elevated to the post of chief executive officer (CEO) at Eros Now, the digital arm of Eros International PLC. Hussein joined the organisation as chief operating officer in 2018. His experience spans over 15 years in the media entertainment and digital space. Ali has...

iWorld Over The Top Services
ZEE5 and Wework host discussion on changing landscape of the digital world

MUMBAI: Addressingthe rapidly evolving digital ecosystem in India, ZEE5 India and WeWork India today co-created an evening of discussions on the Changing Landscape of the Digital World.Tarun Katial, CEO – ZEE5 India, India’s fastest growing ConTech brand, and Ryan Bennett, CWeO of WeWork India,...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories