Spotify reveals India’s music preferences at different times

Early morning sees workout playlists as popular.


MUMBAI: Music streaming app Spotify has revealed Indians’ tendency to listen to music at different times of the day. 7 am to 10 am is the time when most people listen to workout, workout mix and beast mode playlists. From 10 am to 4 pm, the chill playlists are popular - Lo-Fi Beats, Chill Hits and Chill Tracks. This is because people are generally busy in the office or college.

After 4 pm users in India make the switch from intense productivity mode to a more relaxed and eventually a party mood and between 4 pm and 9 pm, with playlists such as Mood Booster, Happy Hits and Party Chale On as most popular. The Heart Beats, Love pop and Timeless love songs playlists are the three most popular ones at this time of the day. Between 12 am and 7 am, more peaceful and perhaps sleep-inducing music is mostly consumed—the Peaceful Piano, Sleep and Chill tracks playlists being the most popular.

Considering the global music trends, listeners in the UK go for their gym sessions in the morning before 10 AM, while users Sweden listen to workout playlists like Beast Mode and Träning in the afternoons between 4 pm and 8 pm. In Canada, users perhaps skip the gym in the morning  and instead start their day with cosy playlists including Your Favorite Coffeehouse. Listeners in South African start off the day with the Peaceful Piano playlist but switch to the lit afternoon of RapCaviar around 2 pm.

In the Netherlands, listeners start streaming happy playlists such as ¡La Vida Loca! from 5 pm to 10 pm. “They’re also the biggest night owls—they don’t start winding down with meditation, lullabies, and Deep Sleep playlists until around 11 pm,” says Spotify.

Latest Reads

Kurate Digital Consulting launches in Indian market

Digital consulting company Kurate Digital Consulting has launched in the Indian market. Kurate will focus on growing the Indian market by assisting companies in their digital transformation journey. Companies will now be able to reach out for contemporizing their business models.

iWorld Over The Top Services
The biggest focus area for Hotstar is big scale-big idea-high concept series: Gaurav Banerjee

Streamers in India are now bombarded with ‘original’ content on over-the-top (OTT) platforms. With so many shows, the only way to make a mark is by telling stories that matter and offering narratives in their comfort language.

iWorld Over The Top Services
Hotstar Specials launches 'Special Ops'

MUMBAI: Hotstar Specials, along with Friday Storytellers, is set to launch the biggest spy action thriller of 2020. This fast-paced 8-episode series is based on the role of Indian intelligence in a series of real terror attacks that India faced over the last 19 years. Starting with the 2001 attack...

iWorld Over The Top Services
Disney appoints Bob Chapek as its new CEO; Bob Iger steps down

MUMBAI: The Walt Disney Company's Board of Directors has appointed Bob Chapek as chief executive officer with immediate effective. Chapek most recently served as chairman of Disney Parks, Experiences and Products. Robert A. Iger assumes the role of executive chairman and will direct the Company’s...

iWorld Over The Top Services
Kantar's OTT audience measurement aims to be industry currency

Kantar, in association with VTION, has launched OTT Audience Measurement Insights for audio streaming platforms at a time when a unified third-party measurement is need of the hour. While the video measurement will come up in Q2, both the companies, on the back of the collaboration, aim to fill the...

iWorld Over The Top Services
Delhi, Mumbai largest markets for OTT audio streaming

MUMBAI: There is a strong interplay between radio and OTT audio streaming resulting in what can be called a “Battle for the Ear”, according a study.  The OTT Audience Measurement Insights – a first-of-its-kind, passive, continuous audience measurement service – has been launched by Kantar and VTION...

iWorld Over The Top Services
ALTBalaji management confident of breakeven by April-June 2020

MUMBAI: Ekta Kapoor’s over-the-top platform has managed to solve the OTT revenue question. The ALTBalaji management always spoke of profitability and breaking even rather than cash-burn and tons of investment and it seems that aspiration will soon be achieved.

iWorld Over The Top Services
Hungama Play expands distribution, announces partnership with Skyworth

MUMBAI: Hungama Play, a video on demand platform owned by Hungama Digital Media, announced an expansion of its distribution network by partnering with Skyworth, a Chinese consumer electronics brand. Hungama Play’s multi-lingual and multi-genre library comprising movies, TV shows, kids’ content,...

iWorld Over The Top Services
DocuBay acquires LGBTQ+ documentaries from OUTtv

MUMBAI: DocuBay, the membership video-on-demand streaming service by IN10 Media Network, has acquired LGBTQ+-focused documentary features from OUTtv, the world’s first and Canada’s only LGBTQ+ television network. The films cover a wide range of issues affecting the LGBT community across the globe...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required