Silly Monks appoints C Ratnakar Rao as non-executive chairman

He has been associated with marketing communication activities of major international brands


MUMBAI: Hyderabad-based digital media entertainment company Silly Monks Entertainment Ltd has expanded its board of directors with the appointment of independent director and chairman C Ratnakar Rao.

C Ratnakar Rao, a graduate in economics (Delhi and Osmania Universities) and management education programme – (IIM-Ahmedabad), brings invaluable experience in the domestic and international markets in the areas of media and advertising spanning over 25 years, having worked with leading Indian and international advertising agency networks (RK Swamy/BBDO and DDB Worldwide) – India, middle east, north Africa and European markets.

He was a faculty at Institute of Management Technology (Ghaziabad’s Hyderabad campus) and has served as a member of the academic council in Osmania University’s department of communication and journalism. He also served as president of The Advertising Club of Hyderabad for four terms at different stages.

Silly Monks MD Sanjay Reddy said: “He is highly regarded in his respective fields and I look forward to deriving the maximum out of his vast experience to help Silly Monks catapult to the next level.”

“COVID-19 times have helped us learn a lot, with increased revenues during the adversities we look forward to a leaner and a smarter organisation while praying for an early cure for this pandemic.”

Ratnakar Rao added, “The future of media and entertainment is perhaps one of the most fascinating stories unfolding in the world today. I cannot be more excited than being part of an industry that is driven by passionate innovation and creativity. Silly Monks has been occupying a vital position in this space and I’m quite delighted by the opportunity to be associated with an energetic and promising organization like Silly Monks. It’s a great honour and I look forward to seeing the organization making remarkable progress as we take ambitious strides.”

Ratnakar has been associated with marketing communication activities of major international brands including Sony, Almarai Dairy, Clorox Corporation, Henkel Germany, General Motors Corporation and Landmark Retail Group. He was also associated with the advertising of many leading brands not limiting to Hyderabad Industries, Coromandel Fertilisers, Vizag Steel, Margadarsi Group, Continental Coffee, Furniture World Group, Birla Shakti Cement, Apollo Hospitals, Care Hospitals, Ratnadeep Retail and many more.

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