Saregama inks music licensing deal with Chingari

The deal will also have recent slate of new content that the music label has acquired.


Mumbai: Music label Saregama has inked global music licensing deal with homegrown short-format app Chingari.

As part of the deal, the entire catalogue of the music label will be made available on Chingari, allowing users to create innovative content using the robust music library of over 130K songs in diverse Indian languages like Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati among others, said the statement.

The deal will also have the recent slate of new content that the music label has acquired off late. A quick scan of the recent additions include music of the films such as "Bellbottom," forthcoming projects like "Gangubai Kathiawad," "Maidaan," and the next untitled project of Ranveer Singh with director Shankar.

The deal also includes music from forthcoming Telugu films like "Sarkaru Vaari Paata" (starring Telugu superstar Mahesh Babu) and "Shyam Singha Roy" (featuring popular Telugu leading man Nani), hit singles of Badshah, B Praak, Arjun Kanungo, and Shreya Ghoshal among others as well as latest Punjabi tracks of Kaka, Amy Virk, Sukh-E, Parmish Varma and more, songs of Bhojpuri superstars like Khesari Lal Yadav, Pawan Singh and Ritesh Pandey and others, all the new songs of popular Gujarati singers Rakesh Barot and Kajal Meheriya.

“Chingari creators are known for creating out-of-the-box videos. Saregama is a power bank of songs and offers a diverse slate of genres. Our creators can use this to their advantage and develop some fantastic content pieces," stated Chingari CEO and co-founder Sumit Ghosh.

“Our aim at Saregama is to make our rich music library be made available to the legions of music lovers from all over the world on as many platforms as possible. To that essence, our partnership with Chingari is a natural fit, given the large followership it enjoys," said Saregama MD Vikram Mehra. "We are in the midst of a content boom, and we are looking forward excitedly at the immense creativity that content creators will bring with our music on the Chingari platform.”

“With the success of short video apps, influencers have gained strategic importance beyond being just content creators," said Chingari COO and co-founder Deepak Salvi. "Saregama, on the other hand, has been a market disruptor & leader with its refreshing slate of song genres. It will be exciting to see new developments take shape under this collab.”

Latest Reads

Chingari App announces strategic partnership with Snow Records

Short video app Chingari has entered into a partnership with Snow Records, an independent newly launched music label. As part of the collaboration, Chingari app will promote all new albums to be released by Snow Records.

iWorld Over The Top Services
Amazon ropes in Kelly Day to lead international streaming business

Amazon has appointed Kelly Day in a newly created role as vice president, Prime Video international. She will oversee streaming operations outside the US and report to Prime Video and Amazon Studios senior vice president Mike Hopkins.

iWorld eNews
LinkedIn says 'Namaste,' launches in Hindi

Professional network LinkedIn has marked a new milestone with the launch of Hindi, the first Indian regional language on the platform, with the goal to support 600 million Hindi language speakers globally. 

iWorld Over The Top Services
Bharti Airtel in talks to buy out Dish TV: Report

Telecom operator Bharti Airtel is on the lookout to buy a majority stake in direct-to-home (DTH) company Dish TV India Ltd, promoted by Subhash Chandra’s Essel Group. The telecom company is in the early stages of talks at present.

iWorld Telecom
NBCUniversal launches OTT platform hayu in India

NBCUniversal has launched its all-reality TV ad-free subscription video-on-demand (SVOD) streaming service in India called hayu. It has launched the direct-to-consumer (DTC) service on a full array of devices: mobile, tablet, laptop, connected TVs, and selected consoles.

iWorld Over The Top Services
Vodafone TV expands footprint in nine countries

Vodafone’s multi-tenant cloud TV service – Vodafone TV has expanded its footprint in as many as nine countries across the globe. The service’s latest launch in Germany has further bolstered its reach to two million subscribers worldwide.

iWorld Telecom
Hotstar is most preferred OTT choice: Axis My India survey

Consumer data intelligence company Axis My India’s latest findings for the India Consumer Sentiment Index (CSI) revealed that 27 per cent of people in the country watch OTT, with the majority of viewers being in the age group of 18-35. Hotstar is the preferred choice, followed by Amazon Prime,...

iWorld Over The Top Services
Turbidite partners with AsiaSat to expand its edge data center solutions offering

Mumbai: Turbidite Ltd, Asia’s newest edge data center platform and Asia Satellite Telecommunications Company Ltd (AsiaSat), the region’s premier satellite solutions provider have announced their strategic alliance. The partnership will leverage AsiaSat’s existing satellite and ground infrastructure...

iWorld Over The Top Services
TeamViewer onboards Sojung Lee as new president for Asia-Pacific

Mumbai: TeamViewer, a global SaaS provider of remote connectivity and workplace digitalisation solutions, has announced that Sojung Lee joins the company as president for the Asia-Pacific region including China, Japan, India, Australia, and New Zealand (APAC) at the beginning of December. In this...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required