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Will Indian short-video apps’ monetisation experiments pay off?

The popularity of short snackable videos exploded in India with the advent of TikTok. While it was on the way to be the indisputable leader with top influencers, premium brands, and a growing number of users, geopolitical tension curtailed the dream journey.

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Chingari focuses on Marathi market with Kadak Entertainment team-up

MUMBAI: Popular video-sharing app Chingari has entered into an agreement with Kadak Entertainment in a bid to affirm its presence in the Marathi regional market.  Started by two women entrepreneurs Shruti Akshay Munot and Mayoorii Swwapnil Munot, Kadak Entertainment has created three marquee...

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Chingari partners with new OTT Biiggbang Amusement

KOLKATA: In a bid to strengthen its positioning among millennial consumers, short video app Chingari has partnered with newly-launched OTT platform Biiggbang Amusement. Since its inception, Chingari has always looked to disrupt the market through its consumer-centric approach, innovative features...

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Chingari strikes music licensing deal with Koinage Records

NEW DELHI: To make its presence felt in the world of new age music, Indian short video app Chingari has announced its collaboration with popular music label Koinage Records. Under the licensing deal, all the released and upcoming tracks of the record label will be now available to Chingari users to...

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Chingari ropes in Salman Khan as global brand ambassador & investor

MUMBAI: Homegrown short video format app Chingari has signed popular Bollywood actor Salman Khan as global brand ambassador and investor.  The association with the Dabangg star comes as Chingari is looking to augment its position as the market leader in the Made in India short video-sharing space.

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