iWorld

Republic Media collaborates with Koo & Mitron for Republic-Aatmanirbhar Bharat initiative

Republic-Aatmanirbhar Bharat Initiative’ promotes Indian ‘glocal’ organizations.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/01/27/m.jpg?itok=zVKFX5jY

New Delhi: Republic Media Network has announced two mega editorial partnerships with two homegrown brands – Koo and Mitron under its Republic-Aatmanirbhar Bharat initiative.

The initiative that was announced earlier this month is a response to prime minister’s call of Aatmanirbhar Bharat. Republic Media Network will work with, support and ensure that Indian, homegrown, ‘glocal’ brands shine and beam, especially the ones from the tech media space. Following this mega announcement, the network has been flooded with promising endeavours from innovators across the country. 

The announcement for collaboration comes as a first of many endeavours that will be undertaken as a part of Republic-AatmaNirbhar Bharat Initiative. Republic Bharat will collaborate with these two brands editorially and seamlessly integrate their content.

Republic Media Network MD and editor-in-chief Arnab Goswami said, “It is a phenomenal start to the ‘Republic-Aatmanirbhar Bharat Initiative’. Aprameya, Mayank (of Koo), Shivank, Anish (of Mitron), are rock-solid examples of the nation’s AatmaNirbhar Bharat beacon call. What these young entrepreneurs have created is truly remarkable. These are brilliant initiatives developed by the whizz-kids of India. This is only the beginning. We vow to support, encourage and give a platform to the bright minds, ideators, innovators, and entrepreneurs who are rooted in this great nation and take pride in India.”

Republic Media Network group CEO Vikas Khanchandani said, “The network has been clear about its objective since inception; hence the Republic AatmaNirbhar Bharat initiative came to us naturally. We are extremely excited about this unique enterprise that we are launching with two phenomenal local brands - Koo and Mitron. Our endeavour is to utilise this opportunity and give the platforms a national level push which they rightly deserve. The talent and vision of both the apps must be celebrated and that is what we as a network are doing through this strategic initiative”.

The partnerships are effective starting today.

Koo was founded in March 2020, as an inclusive micro-blogging platform in Indian languages where people from across different regions in India can express themselves in their mother tongue. It has become a game-changer that is available in multiple languages such as Hindi, Kannada, Telugu, Bengali, etc.  It provides a voice to Indians who prefer Indian languages. There’s no place on the internet for them to express themselves in their native language and discover others from the same community. For the record, just 10 per cent of India speaks English while 90 per cent prefer Indian languages.

Also, the journey of Mitron started in April 2020, with a belief to build a homegrown app for Indian users in compliance with Indian community standards and laws. The app provides an easy and seamless interface for users to create, edit and share their videos, and at the same time browse through a library of top videos across the globe. Going forward, the company envisages developing a deeply integrated social media and e-commerce platform, where people not only spend time watching videos but interact with videos to create their social assets and are able to buy products featured in videos. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631960095413.jpg?itok=FJJ2_m2G
IPL '21: MPL accelerates ‘Hai Akal Khelo MPL’ campaign with new ad spot

Mumbai: E-sports platform Mobile Premier League (MPL) is back with its IPL campaign Hai Akal Khelo MPL with a series of new digital films titled ‘Mind Blowing’. The new films attempt to highlight the ‘mind-blowing opportunities’ one can avail on MPL during this cricket season in an entertaining...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/oml.jpg?itok=14tPJtO1
CA Media exits, sells OML gaming biz to Nodwin for Rs 73 cr

South Asia-based esports company Nodwin Gaming which is also an independent subsidiary of Nazara Technologies Ltd has acquired the gaming and adjacent IP business of OML Entertainment for Rs 73 crores. The mega-deal will provide partial liquidity to OML Entertainment shareholders, including CA...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631882042872.jpg?itok=BkE9tfFT
Netflix’s India ambitions surpass Rs 3000 crore investment

Mumbai: Global streaming platform Netflix will pump more money into producing content in India, said chief executive officer Reed Hastings. The key executive of the streaming giant was speaking to Business Today’s global business editor Udayan Mukherjee in an interview.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631875825355.jpg?itok=FeQf8CWr
Lionsgate Play to exclusively premiere 73rd Emmy Awards in India

Mumbai: Starz’s streaming service Lionsgate Play has announced that it will be exclusively premiering the 73rd Emmy Awards on 20 September at 5:30 a.m in India. The latest edition of the Emmys will be hosted by Cedric the entertainer and unlike last year’s largely virtual event, it will have an in-...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631857873307.jpg?itok=6aMv7BXI
SonyLIV launches first Malayalam offering 'Kaanekkaane'

Mumbai: SonyLIV’s first Malayalam offering “Kaanekkaane” is set to premiere on 17 September. Directed by Manu Ashokan, the film features Aishwarya Lekshmi and Shruti Ramachandra in lead roles. “SonyLIV has opened a door of opportunities for the Malayalam film industry to showcase its content. ...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631857750775.jpg?itok=711dy7-R
Starz streamer Lionsgate Play launched in Malaysia

Mumbai: In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/trai.jpg?itok=a0mpRdii
ARPU target 200; Indian mobile subscribers trudge along at Rs 94.87

Indian mobile subscribers consumed 11.76 Gb of data on average per month and generated an average revenue per user (ARPU) of Rs 94.87 at the end of December 2020, according to Telecom Regulatory Authority of India (TRAI).

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631796078173.jpg?itok=alD0JGIR
ZEE5 campaign promoting 'Helmet' garners 85 mn reach

Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release "Helmet" has reached over 85 million people through various ATL and BTL activations, according to the streaming platform. The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/16/photogrid_plus_1631793857773.jpg?itok=ZcaDno24
MX TakaTak announces exclusive launch of 'Kanta Laga'

Mumbai: Homegrown short video platform MX TakaTak has announced an exclusive launch of music track "Kanta Laga" from singers Neha Kakkar, Tony Kakkar and YoYo Honey Singh.  As the official short video partner for this track, the platform had an in-song integration, as well as a 10-day exclusive...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required