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Republic Media collaborates with Koo & Mitron for Republic-Aatmanirbhar Bharat initiative

Republic-Aatmanirbhar Bharat Initiative’ promotes Indian ‘glocal’ organizations.

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New Delhi: Republic Media Network has announced two mega editorial partnerships with two homegrown brands – Koo and Mitron under its Republic-Aatmanirbhar Bharat initiative.

The initiative that was announced earlier this month is a response to prime minister’s call of Aatmanirbhar Bharat. Republic Media Network will work with, support and ensure that Indian, homegrown, ‘glocal’ brands shine and beam, especially the ones from the tech media space. Following this mega announcement, the network has been flooded with promising endeavours from innovators across the country. 

The announcement for collaboration comes as a first of many endeavours that will be undertaken as a part of Republic-AatmaNirbhar Bharat Initiative. Republic Bharat will collaborate with these two brands editorially and seamlessly integrate their content.

Republic Media Network MD and editor-in-chief Arnab Goswami said, “It is a phenomenal start to the ‘Republic-Aatmanirbhar Bharat Initiative’. Aprameya, Mayank (of Koo), Shivank, Anish (of Mitron), are rock-solid examples of the nation’s AatmaNirbhar Bharat beacon call. What these young entrepreneurs have created is truly remarkable. These are brilliant initiatives developed by the whizz-kids of India. This is only the beginning. We vow to support, encourage and give a platform to the bright minds, ideators, innovators, and entrepreneurs who are rooted in this great nation and take pride in India.”

Republic Media Network group CEO Vikas Khanchandani said, “The network has been clear about its objective since inception; hence the Republic AatmaNirbhar Bharat initiative came to us naturally. We are extremely excited about this unique enterprise that we are launching with two phenomenal local brands - Koo and Mitron. Our endeavour is to utilise this opportunity and give the platforms a national level push which they rightly deserve. The talent and vision of both the apps must be celebrated and that is what we as a network are doing through this strategic initiative”.

The partnerships are effective starting today.

Koo was founded in March 2020, as an inclusive micro-blogging platform in Indian languages where people from across different regions in India can express themselves in their mother tongue. It has become a game-changer that is available in multiple languages such as Hindi, Kannada, Telugu, Bengali, etc.  It provides a voice to Indians who prefer Indian languages. There’s no place on the internet for them to express themselves in their native language and discover others from the same community. For the record, just 10 per cent of India speaks English while 90 per cent prefer Indian languages.

Also, the journey of Mitron started in April 2020, with a belief to build a homegrown app for Indian users in compliance with Indian community standards and laws. The app provides an easy and seamless interface for users to create, edit and share their videos, and at the same time browse through a library of top videos across the globe. Going forward, the company envisages developing a deeply integrated social media and e-commerce platform, where people not only spend time watching videos but interact with videos to create their social assets and are able to buy products featured in videos. 

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