MUMBAI: dittoTV, India’s leading live TV platform, has bagged the Bronze Award in the first edition of Best Social Media Brands Awards, organized by popular social media news portal Social Samosa, in the Media and Entertainment category. The awards saw over 130 entries pouring in across 25 categories. dittoTV, India's leading LIVE TV platform has observed phenomenal growth since its launch in June 2016, and has now emerged a winner in the social media space.
Commenting on the addition of this feather in dittoTV’s cap, Archana Anand - Head of Digital - India Z5 Business says, "In a digital world where brands need to be engaging and regularly connect with their audience, this win for dittoTV comes as an achievement that will make us compete with full gusto and vie for the top-spot in the coming year."
dittoTV has witnessed a spike in the number of followers and engagement across its social media platforms, such as, Facebook, Twitter, Instagram, YouTube and the dittoTV blog due to its interactive and engaging social media presence. Viewers stay hooked to the OTT platform owing to the vast bouquet of content that it offers, across multiple genres, and at an extremely affordable price.
Pitted amongst other stalwarts in the social media space, dittoTV is the only OTT player to have won an award for masterfully engaging an audience over an extended period, especially during its #BeesKaTV campaign in July, last year. Launched in June 2016, at a disruptive price of INR 20, dittoTV succeeded in democratizing television for viewers across India. The campaign generated tremendous buzz on all social platforms & helped in establishing the brand as the go-to LIVE TV platform for the Indian youth.